Immateriella tillg\u00e5ngar, s\u00e5som ett f\u00f6retags identitet och design, \u00e4r bland de mest v\u00e4rdefulla delarna av ett f\u00f6retag. D\u00e4rf\u00f6r b\u00f6r f\u00f6retagsdesignen skyddas i ett tidigt skede f\u00f6r att f\u00f6rhindra kopior och liknande varum\u00e4rkesutseenden fr\u00e5n dina konkurrenter. Ofta \u00e4r varum\u00e4rket och f\u00f6retagsdesignen f\u00f6rknippade med stor medvetenhet och marknadspotential. I den h\u00e4r artikeln f\u00e5r du veta hur du kan skydda din f\u00f6retagsdesign i god tid och p\u00e5 s\u00e5 s\u00e4tt f\u00f6rhindra att dina konkurrenter angriper ditt varum\u00e4rke.<\/p>\n
I Tyskland st\u00e5r corporate identity f\u00f6r ett f\u00f6retags personlighet. Ett f\u00f6retags individuella framtoning best\u00e5r av handlingar (f\u00f6retagsbeteende), det yttre utseendet eller de visuella designelementen (f\u00f6retagsdesign) och uttalanden (f\u00f6retagskommunikation). De viktigaste komponenterna i en lyckad f\u00f6retagsdesign \u00e4r logotypen, f\u00e4rgerna, formerna och byggnadernas utformning.<\/p>\n
Den som startar ett f\u00f6retag m\u00e5ste f\u00e5 sitt f\u00f6retag inskrivet i handelsregistret. F\u00f6retagets namn beror p\u00e5 vilken juridisk form f\u00f6retaget har valt. Beroende p\u00e5 juridisk form m\u00e5ste f\u00f6retagsnamnet inneh\u00e5lla aktie\u00e4garnas namn och f\u00f6retagets syfte. Fantasifulla namn \u00e4r endast till\u00e5tna om f\u00f6retaget har bildats som ett AG, GmbH eller kooperativ. F\u00f6r att undvika f\u00f6rvirring b\u00f6r du i f\u00f6rv\u00e4g kontrollera om liknande f\u00f6retagsnamn redan har registrerats i handelsregistret. Registreringen av f\u00f6retagsnamnet i handelsregistret ger dock endast ett mycket begr\u00e4nsat skydd, varf\u00f6r en ytterligare registrering av ett varum\u00e4rke rekommenderas.<\/p>\n
Ett varum\u00e4rke \u00e4r en m\u00e4rkning av produkter och tj\u00e4nster f\u00f6r att skilja dem fr\u00e5n konkurrenternas produkter. I princip kan alla grafiskt representativa tecken registreras som varum\u00e4rken. S\u00e4rskilt ord, kombinationer av bokst\u00e4ver och siffror eller logotyper kan skyddas som varum\u00e4rken. Varje varum\u00e4rke m\u00e5ste registreras i det tyska patent- och varum\u00e4rkesverkets register. Registreringen ger varum\u00e4rkesinnehavaren ensamr\u00e4tt att anv\u00e4nda varum\u00e4rket. Lag<\/a>att anv\u00e4nda varum\u00e4rket. Om en konkurrent anv\u00e4nder varum\u00e4rket eller andra skyddade delar av f\u00f6retagsdesignen utg\u00f6r detta ett varum\u00e4rkesintr\u00e5ng. Upps\u00e5tliga varum\u00e4rkesintr\u00e5ng kan leda till b\u00f6ter och i allvarliga fall till f\u00e4ngelse. Registreringen av varum\u00e4rket ger upphov till flera F\u00f6rdelar<\/a> f\u00f6r ett f\u00f6retag. F\u00f6rutom skyddet mot obeh\u00f6rig kopiering \u00f6kar varum\u00e4rket ocks\u00e5 f\u00f6retagets v\u00e4rde i allm\u00e4nhetens \u00f6gon.<\/p>\n Logotyper och f\u00f6retagsnamn kan skyddas av varum\u00e4rkes- och patentverket och registreras i handelsregistret. Men hur \u00e4r det med broschyrer och kataloger som produceras av ett f\u00f6retag? Dessa reklammaterial bidrar p\u00e5 ett avg\u00f6rande s\u00e4tt till f\u00f6retagets image ut\u00e5t. D\u00e4rf\u00f6r \u00e4r de s\u00e4rskilt utsatta f\u00f6r risken f\u00f6r snabb och obeh\u00f6rig kopiering. I de flesta fall skapas broschyrer eller kataloger med specifika grafiska och kreativa arrangemang. Kreativa och konstn\u00e4rliga prestationer kan skyddas av upphovsr\u00e4ttslagen. Det \u00e4r dock viktigt att det finns en individuell karakt\u00e4r. Prislistor eller blanketter har vanligtvis ingen originell id\u00e9 och kan d\u00e4rf\u00f6r inte skyddas. I motsats till registreringen av ett varum\u00e4rke uppst\u00e5r upphovsr\u00e4ttsskyddet redan i samband med skapandet av den motsvarande f\u00f6retagsdesignen. Reklammaterial och reklamtexter beh\u00f6ver inte registreras i ett register, och det ofta anv\u00e4nda upphovsr\u00e4ttstecknet \u00e4r inte heller n\u00f6dv\u00e4ndigt f\u00f6r upphovsr\u00e4ttsligt skydd.<\/p>","protected":false},"excerpt":{"rendered":" Immaterielle Werte, wie die Corporate Identity und das Corporate Design eines Unternehmens z\u00e4hlen zu den wertvollsten Bestandteilen eines Unternehmens. Deshalb sollte das Corporate Design fr\u00fchzeitig gesch\u00fctzt werden, um Kopien und \u00e4hnliche Markenauftritte Ihrer Konkurrenz zu verhindern. Oftmals sind mit der Marke und dem Corporate Design eine gro\u00dfe Bekanntheit und ein gro\u00dfes Marktpotential verbunden. 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