{"id":4334,"date":"2020-10-30T21:41:26","date_gmt":"2020-10-30T20:41:26","guid":{"rendered":"https:\/\/webhosting.de\/?p=4334"},"modified":"2020-10-30T21:41:26","modified_gmt":"2020-10-30T20:41:26","slug":"google-analytics-and-the-search-engine-optimering","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/google-analytics-und-die-suchmaschinenoptimierung\/","title":{"rendered":"Google Analytics och s\u00f6kmotoroptimering"},"content":{"rendered":"<p>Enligt statistiken anv\u00e4nder varannan webbplatsoperat\u00f6r i Tyskland webbanalysverktyget Google Analytics. Google <a href=\"https:\/\/webhosting.de\/sv\/so-google-analytics-in-wordpress-integrera-och-anonymisera\/\">Analyser<\/a> \u00e4r ett verktyg som erbjuder en m\u00e4ngd m\u00f6jligheter att utveckla sin egen <a href=\"https:\/\/webhosting.de\/sv\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Webbplats<\/a> f\u00f6r att f\u00e5 det att fungera. F\u00f6r marknadsf\u00f6rare p\u00e5 n\u00e4tet \u00e4r kopplingsm\u00f6jligheterna med AdSense, Google AdWords och Search Console intressanta. Det \u00e4r ofta viktigt att veta varifr\u00e5n kunderna kommer och vad de tycker om webbplatsen. I de flesta fall \u00e4r det t.ex. n\u00e4stan om\u00f6jligt att f\u00e5 reda p\u00e5 varf\u00f6r en best\u00e4llning inte har gjorts. Eller s\u00e5 ska oms\u00e4ttningen \u00f6ka stadigt och konverteringsgraden \u00e4r f\u00f6r l\u00e5g. Med hj\u00e4lp av Google Analytics-verktygen \u00e4r det m\u00f6jligt att optimera motsvarande erbjudande, marknadsf\u00f6ringskampanjer och \u00e4ven annonsernas framg\u00e5ng kan m\u00e4tas med Google Analytics.<\/p>\n<h2>Logga in<\/h2>\n<p>N\u00e4r du loggar in f\u00f6rsta g\u00e5ngen ser du instrumentpanelen. H\u00e4r f\u00e5r du all information om sidvisningar, sessionens l\u00e4ngd eller anv\u00e4ndare. Du har ocks\u00e5 m\u00f6jlighet att f\u00e5 en veckorapport via instrumentpanelen. P\u00e5 s\u00e5 s\u00e4tt har du alltid en \u00f6verblick \u00f6ver vad som h\u00e4nder. Du kan spara de vanligaste rapporterna under rubriken \"Genv\u00e4gar\". Snabb tillg\u00e5ng till dessa <a href=\"https:\/\/webhosting.de\/sv\/personenbezogene-daten-sozialen-netzwerken\/\">Uppgifter<\/a> \u00e4r helt oproblematisk.<\/p>\n<h3>Radarh\u00e4ndelser<\/h3>\n<p>Du kan f\u00e5 en \u00f6versikt \u00f6ver hur dina kunder har agerat under menyalternativet \"Radarh\u00e4ndelser\". Denna \u00f6versikt kan delas in i dagliga, veckovisa eller m\u00e5natliga aktiviteter. P\u00e5 s\u00e5 s\u00e4tt kan du avg\u00f6ra om trafiken har g\u00e5tt f\u00f6rlorad eller om bes\u00f6kstiden har \u00f6kat.<br \/>\nDu kan se hur m\u00e5nga bes\u00f6kare som f\u00f6r n\u00e4rvarande bes\u00f6ker din sida under menyalternativet \"Realtid\". Samma sak g\u00e4ller f\u00f6r sidvisningar och deras placering.<\/p>\n<h3>M\u00e5lgrupp<\/h3>\n<p>Du kan ta reda p\u00e5 mer om dina anv\u00e4ndare under menyalternativet \"M\u00e5lgrupp\". H\u00e4r kan du grafiskt se sidvisningar, anv\u00e4ndare, sessioner, sessionsl\u00e4ngd och avvisningsfrekvens. Du kan ocks\u00e5 ta reda p\u00e5 mer om anv\u00e4ndarnas beteende och intressen. Du kan ocks\u00e5 ta reda p\u00e5 hur m\u00e5nga bes\u00f6kare som bes\u00f6ker din webbplats via smartphone, station\u00e4r dator eller surfplatta. Detta ger dig information om en <a href=\"https:\/\/webhosting.de\/sv\/responsive-design-und-suchmaschinenoptimierung\/\">Responsivt<\/a> design av din webbplats.<\/p>\n<h3>F\u00f6rv\u00e4rv<\/h3>\n<p>Det \u00e4r s\u00e4kert ocks\u00e5 intressant f\u00f6r dig att veta hur bes\u00f6karna kom till din webbplats. Under menyalternativet \"F\u00f6rv\u00e4rv\" kan du se om det skedde via ett direkt inl\u00e4gg eller via sociala medier. Det \u00e4r klokt att anv\u00e4nda detta omr\u00e5de regelbundet.<\/p>\n<h3>Beteende<\/h3>\n<p>Information om bes\u00f6karnas handlingar och utf\u00f6rande finns under rubriken \"Beteende\". Beteendefl\u00f6det visas grafiskt h\u00e4r. I avsnittet \"Beteende\" under menyalternativet \"Webbplatsinneh\u00e5ll\" i beteendefl\u00f6det f\u00e5r du information om sidvisningar och avvisningsfrekvens. Samtidigt visas bes\u00f6kstiderna och sidv\u00e4rdet. Det finns ocks\u00e5 en analys p\u00e5 sidan under rubriken \"Beteende\". Detta \u00e4r intressant om du regelbundet uppdaterar din hemsida. H\u00e4r kan du se i procent hur m\u00e5nga som trycker p\u00e5 vilken knapp och p\u00e5 vilken knapp de klickar p\u00e5 undersidan. Det g\u00f6r det m\u00f6jligt att se var fokus ligger p\u00e5 din webbplats. Du beh\u00f6ver dock inte g\u00f6ra en veckokontroll h\u00e4r.<\/p>\n<h3>Omvandlingar<\/h3>\n<p>Under fliken \"Conversions\" kan du definiera individuella m\u00e5l. Man kan ocks\u00e5 m\u00e4ta hur framg\u00e5ngsrika reklamkampanjerna \u00e4r. H\u00e4r kan du ocks\u00e5 m\u00e4ta hur framg\u00e5ngsrika nedladdningar eller registreringar till ett nyhetsbrev \u00e4r. Om du driver en n\u00e4tbutik kommer undermappen f\u00f6r e-handel att vara av s\u00e4rskilt intresse f\u00f6r dig.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Deutschland setzt, laut Statistiken, jeder zweite Webseitenbetreiber auf das Web-Analyse-Tool Google Analytics. Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen. F\u00fcr Online-Merketer sind die Verkn\u00fcpfungsm\u00f6glichkeiten mit AdSense, Google AdWords und der Search Console von Intresse. H\u00e4ufig ist es von Bedeutung zu wissen, woher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[733],"tags":[114,115,51],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-analytics","tag-google","tag-wordpress"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":null,"rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":null,"rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":"Analytics","_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":null,"_edit_lock":"1604905450:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":null,"_oembed_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_time_bfde9e10f59a17b85fc8917fa7edf782":null,"_oembed_03514b67990db061d7c4672de26dc514":null,"_oembed_time_03514b67990db061d7c4672de26dc514":null,"rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"_eael_post_view_count":"4582","_trp_automatically_translated_slug_ru_ru":null,"_trp_automatically_translated_slug_et":"google-analueuetika-ja-otsingumootori-optimeerimine","_trp_automatically_translated_slug_lv":"google-analytics-and-the-search-engine-optimisation","_trp_automatically_translated_slug_fr_fr":null,"_trp_automatically_translated_slug_en_us":null,"_wp_old_slug":null,"_trp_automatically_translated_slug_da_dk":null,"_trp_automatically_translated_slug_pl_pl":null,"_trp_automatically_translated_slug_es_es":null,"_trp_automatically_translated_slug_hu_hu":null,"_trp_automatically_translated_slug_fi":"google-analytics-ja-hakukoneoptimointi","_trp_automatically_translated_slug_ja":"%e3%82%b0%e3%83%bc%e3%82%b0%e3%83%ab%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9%e3%81%a8%e6%a4%9c%e7%b4%a2%e3%82%a8%e3%83%b3%e3%82%b8%e3%83%b3%e6%9c%80%e9%81%a9%e5%8c%96","_trp_automatically_translated_slug_lt_lt":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_elementor_pro_version":null,"_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_css":null,"_elementor_conditions":null,"_happyaddons_elements_cache":null,"_oembed_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_time_75446120c39305f0da0ccd147f6de9cb":null,"_oembed_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_time_3efb2c3e76a18143e7207993a2a6939a":null,"_oembed_59808117857ddf57e478a31d79f76e4d":null,"_oembed_time_59808117857ddf57e478a31d79f76e4d":null,"_oembed_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_time_965c5b49aa8d22ce37dfb3bde0268600":null,"_oembed_81002f7ee3604f645db4ebcfd1912acf":null,"_oembed_time_81002f7ee3604f645db4ebcfd1912acf":null,"_elementor_screenshot":null,"_oembed_7ea3429961cf98fa85da9747683af827":null,"_oembed_time_7ea3429961cf98fa85da9747683af827":null,"_elementor_controls_usage":null,"_elementor_page_assets":[],"_elementor_screenshot_failed":null,"theplus_transient_widgets":["tp-video-player"],"_eael_custom_js":null,"_wp_old_date":null,"_trp_automatically_translated_slug_it_it":null,"_trp_automatically_translated_slug_pt_pt":null,"_trp_automatically_translated_slug_zh_cn":null,"_trp_automatically_translated_slug_nl_nl":null,"_trp_automatically_translated_slug_pt_br":null,"_trp_automatically_translated_slug_sv_se":null,"rank_math_analytic_object_id":"879","rank_math_internal_links_processed":null,"_trp_automatically_translated_slug_ro_ro":null,"_trp_automatically_translated_slug_sk_sk":null,"_trp_automatically_translated_slug_bg_bg":null,"_trp_automatically_translated_slug_sl_si":null,"litespeed_vpi_list":["webhostinglogo.png"],"litespeed_vpi_list_mobile":["webhostinglogo.png"],"rank_math_seo_score":null,"rank_math_contentai_score":null,"ilj_limitincominglinks":null,"ilj_maxincominglinks":null,"ilj_limitoutgoinglinks":null,"ilj_maxoutgoinglinks":null,"ilj_limitlinksperparagraph":null,"ilj_linksperparagraph":null,"ilj_blacklistdefinition":null,"ilj_linkdefinition":["google analytics und die suchmaschinenoptimierung","Analytics"],"_eb_reusable_block_ids":null,"rank_math_focus_keyword":"Analytics","rank_math_og_content_image":null,"_yoast_wpseo_metadesc":"Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen und die Zugriffe zu \u00fcberwachen.","_yoast_wpseo_content_score":null,"_yoast_wpseo_focuskeywords":null,"_yoast_wpseo_keywordsynonyms":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"rank_math_description":"Google Analytics ist ein Tool, das eine F\u00fclle an M\u00f6glichkeiten bietet um die eigene Webseite auf Vordermann zu bringen und die Zugriffe zu \u00fcberwachen.","surfer_last_post_update":null,"surfer_last_post_update_direction":null,"surfer_keywords":null,"surfer_location":null,"surfer_draft_id":null,"surfer_permalink_hash":null,"surfer_scrape_ready":null,"_thumbnail_id":"825","footnotes":null,"_links":{"self":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts\/4334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/comments?post=4334"}],"version-history":[{"count":0,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts\/4334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/media\/825"}],"wp:attachment":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/media?parent=4334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/categories?post=4334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/tags?post=4334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}