{"id":4335,"date":"2020-10-30T22:08:46","date_gmt":"2020-10-30T21:08:46","guid":{"rendered":"https:\/\/webhosting.de\/?p=4335"},"modified":"2020-10-30T22:08:46","modified_gmt":"2020-10-30T21:08:46","slug":"so-google-analytics-in-wordpress-integrera-och-anonymisera","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/so-gehts-google-analytics-in-wordpress-einbinden-und-anonymisieren\/","title":{"rendered":"S\u00e5 h\u00e4r g\u00f6r du: B\u00e4dda in Google Analytics i WordPress och g\u00f6r det anonymt!"},"content":{"rendered":"<p>F\u00f6r att m\u00e4ta framg\u00e5ngen med ett WordPress-erbjudande \u00e4r det en bra id\u00e9 att integrera Google Analytics f\u00f6r detta \u00e4ndam\u00e5l. \u00c4ven f\u00f6r den mindre erfarna anv\u00e4ndaren \u00e4r det ingen stor sak att implementera Google Analytics i det egna WordPress-projektet. Det finns dock n\u00e5gra saker att t\u00e4nka p\u00e5. Det handlar bland annat om lagstadgade krav p\u00e5 dataskydd.<\/p>\n<h2>Vad \u00e4r Google Analytics?<\/h2>\n<p>Google\u00a0<a href=\"https:\/\/webhosting.de\/sv\/googly-analytics-benefits-of-use\/\">Analyser<\/a> \u00e4r en webbanalystj\u00e4nst som \u00f6vervakar trafiken p\u00e5 en webbplats. <a href=\"https:\/\/webhosting.de\/sv\/5-gruende-eine-website-zu-erstellen\/\">Webbplats<\/a> sp\u00e5ras och registreras. Detta g\u00f6r det m\u00f6jligt att analysera bes\u00f6karnas beteende p\u00e5 webbplatsen. Eftersom bes\u00f6karnas ursprung - via direktl\u00e4nkar eller s\u00f6kmotorer - och den tid de spenderar p\u00e5 de enskilda sidorna rapporteras, kan det anv\u00e4ndas f\u00f6r att utv\u00e4rdera hur inneh\u00e5llet tas emot. P\u00e5 s\u00e5 s\u00e4tt kan man \u00f6vervaka hur framg\u00e5ngsrika reklamkampanjerna \u00e4r.<\/p>\n<p>Google erbjuder sin tj\u00e4nst enligt freemium-modellen. Webbanalystj\u00e4nstens grundl\u00e4ggande funktionalitet kan allts\u00e5 anv\u00e4ndas gratis, men f\u00f6r att anv\u00e4nda premiumfunktionaliteten kr\u00e4vs en avgift. Med denna prisstrategi har Google lyckats g\u00f6ra Google Analytics till den mest spridda webbanalystj\u00e4nsten p\u00e5 Internet. Marknadsandelen \u00e4r f\u00f6r n\u00e4rvarande cirka 50 %.<\/p>\n<p><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2006 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/01\/money-bag.png\" alt=\"pengar\" width=\"257\" height=\"257\" \/><\/a><\/p>\n<h3>Google , Google Analytics och dataskydd<\/h3>\n<p>Det \u00e4r viktigt att du k\u00e4nner till de relevanta dataskyddsfr\u00e5gorna innan du anv\u00e4nder Google Analytics. Google Analytics kan trots allt registrera fullst\u00e4ndiga IP-adresser, som sedan \u00f6verf\u00f6rs i sin helhet till Googles servrar i USA och lagras d\u00e4r. Bara genom att erbjuda gratis anv\u00e4ndning av Google Analytics har Google m\u00f6jlighet att \u00f6vervaka stora delar av Internet.<\/p>\n<p>Det \"skulle d\u00e4rf\u00f6r kunna\" vara m\u00f6jligt att IP-adresser ska betraktas som personuppgifter i den mening som avses i \u00a7 3 BDSG. I detta fall skulle lagringen d\u00e4rf\u00f6r vara otill\u00e5ten enligt dataskyddslagstiftningen.<\/p>\n<p>Konsekvenserna f\u00f6r dataskyddet av detta diskuteras fortfarande. Man b\u00f6r dock komma ih\u00e5g att de r\u00e4ttsliga riskerna f\u00f6r anv\u00e4ndarna av Google Analytics \u00e4nnu inte verkar ha eliminerats definitivt. I alla fall m\u00e5ste man se till att Google Analytics inte lagrar den fullst\u00e4ndiga IP-adressen i det egna WordPress-projektet. Med hj\u00e4lp av det valfria kodtill\u00e4gget \"anonymizeIp\", som filtrerar bort de sista 8 bitarna i en IP-adress, uppn\u00e5s \u00e5tminstone den anonymisering som kr\u00e4vs enligt dataskyddslagstiftningen (IP-maskering).<\/p>\n<p>Dessutom f\u00e5r man inte gl\u00f6mma bort den n\u00e4r man utrustar sin egen <a href=\"https:\/\/webhosting.de\/sv\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Webbplats<\/a> med Google Analytics, m\u00e5ste en l\u00e4mplig dataskyddsf\u00f6rklaring ocks\u00e5 tillhandah\u00e5llas h\u00e4r. F\u00f6r att anv\u00e4ndningen ska vara f\u00f6renlig med lagstiftningen m\u00e5ste de ber\u00f6rda personernas r\u00e4tt att g\u00f6ra inv\u00e4ndningar anges h\u00e4r.<\/p>\n<h3>Strategier f\u00f6r att integrera Google Analytics i ditt eget WordPress-projekt<\/h3>\n<p>F\u00f6r att presentera sitt eget projekt kan man i princip t\u00e4nka sig tv\u00e5 l\u00f6sningar. Genomf\u00f6randet med hj\u00e4lp av en plug-in eller genomf\u00f6randet av kod. Motsvarande kostnadsfria plug-ins finns i \u00f6verfl\u00f6d p\u00e5 n\u00e4tet, som ett bes\u00f6k i plug-in-katalogen p\u00e5 <a href=\"https:\/\/webhosting.de\/sv\/wordpress-gehackt-bekommen-sie-es-wieder-sicher\/\">WordPress<\/a>.com visar. Att manuellt skriva in sp\u00e5rningskoden i Google Analytics \u00e4r n\u00e5got mer tidskr\u00e4vande, men ocks\u00e5 genomf\u00f6rbart. Denna - om \u00e4n lilla - anstr\u00e4ngning kommer knappast att l\u00f6na sig i ett stort antal fall.<\/p>\n<p>F\u00f6r fullst\u00e4ndighetens skull b\u00f6r det n\u00e4mnas att en plug-in-l\u00f6sning - liksom alla WordPress-plug-ins - endast \u00e4r tillg\u00e4nglig f\u00f6r WordPress-webbplatser med eget webbhotell. Om du inte redan har gjort det m\u00e5ste du byta fr\u00e5n WordPress.com till WordPress.org n\u00e4r du anv\u00e4nder insticksprogram.<\/p>\n<p>S\u00e5 h\u00e4r g\u00f6r du: Skapa ett konto f\u00f6r Google Analytics och l\u00e4gg till insticksprogrammet fr\u00e5n MonsterInsights<\/p>\n<p>A) Om du inte redan har ett konto m\u00e5ste du f\u00f6rst skapa ett konto f\u00f6r Google Analytics:<\/p>\n<p>1. ring: google.com\/analytics<br \/>\n2. Klicka h\u00f6gst upp till h\u00f6ger: \"Logga in\".<br \/>\nF\u00f6lj instruktionerna p\u00e5 sk\u00e4rmen<\/p>\n<p>B) Om det inte redan finns, l\u00e4gg f\u00f6rst till en redigeringsbeh\u00f6righet till Google Analytics-kontot:<\/p>\n<p>1. G\u00e5 till: google.com\/analytics\/web\/#home\/<br \/>\n2. v\u00e4lj (flik): Hantera<br \/>\nAnv\u00e4nd menyn i kolumnen \"ACCOUNT\" f\u00f6r att v\u00e4lja det konto som ska tilldelas redigeringsbeh\u00f6righeten (fastigheten).<br \/>\n4. V\u00e4lj \"Create new property\" (skapa en ny egenskap) fr\u00e5n menyn i kolumnen \"PROPERTY\" (egenskap).<br \/>\n5. v\u00e4lj: \"Webbplats\".<br \/>\n6. Ange: \"Webbplatsens URL\". Vi g\u00f6r detta nedan med hj\u00e4lp av en plug-in och anv\u00e4nder \"Google Analytics by MonsterInsights\" f\u00f6r detta \u00e4ndam\u00e5l.<\/p>\n<p>C) Som ett exempel p\u00e5 hur man integrerar en plug-in f\u00f6r Google Analytics visar vi hur man anv\u00e4nder MonsterInsights.<\/p>\n<p>1. logga in p\u00e5 WordPress administrationsomr\u00e5de.<br \/>\n2. V\u00e4lj i navigeringsf\u00e4ltet till v\u00e4nster: \"Plugins &gt; Installera\".<br \/>\n3. Skriv in i s\u00f6kf\u00e4ltet: Google Analytics by MonsterInsights<br \/>\n4. klicka p\u00e5: \"S\u00f6k plugins\".<br \/>\nN\u00e4r installationen \u00e4r klar klickar du p\u00e5: \"Aktivera det h\u00e4r insticksprogrammet\".<br \/>\nV\u00e4lj \"Insights &gt; Inst\u00e4llningar\" i navigeringsf\u00e4ltet till v\u00e4nster.<br \/>\n7. VIKTIGT! V\u00e4lj \"Anonymize IPs\" (anonymisera IP-adresser) i f\u00f6nstret \"General Settings\" (allm\u00e4nna inst\u00e4llningar) som visas.<br \/>\n8. Klicka p\u00e5: \"Autentisera med ditt Google-konto\".<br \/>\n9. ange inloggningsuppgifter<br \/>\n10. Klicka p\u00e5: \"Till\u00e5t<br \/>\n11. MonsterInsights h\u00e4mtar d\u00e4rmed data f\u00f6r Google Analytics. Detta \u00e4r f\u00f6r att kopiera och klistra in: \"Klistra in din Google-kod h\u00e4r\".<\/p>\n<p>Redo! Ha kul!<\/p>","protected":false},"excerpt":{"rendered":"<p>Um den Erfolg eines WordPress-Angebots zu messen, bietet sich an, zu diesem Zweck Google Analytics einzubinden. Auch f\u00fcr den nicht so ganz erfahrenen User stellt die Implementation von Google Analytics in das eigene WordPress-Projekt keine gro\u00dfe Sache dar. Einige Dinge gilt es aber dennoch zu beachten. Hierzu geh\u00f6ren gesetzliche Auflagen zum Datenschutz. Was ist Google 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