{"id":4352,"date":"2020-10-30T22:18:50","date_gmt":"2020-10-30T21:18:50","guid":{"rendered":"https:\/\/webhosting.de\/?p=4352"},"modified":"2020-11-03T14:22:25","modified_gmt":"2020-11-03T13:22:25","slug":"local-online-marketing-for-small-and-medium-sized-businesses","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/lokales-online-marketing-fuer-kleine-und-mittelstaendische-betriebe\/","title":{"rendered":"Lokal marknadsf\u00f6ring p\u00e5 n\u00e4tet f\u00f6r sm\u00e5 och medelstora f\u00f6retag"},"content":{"rendered":"

Alla som \u00e4ger ett f\u00f6retag vet att reklam \u00e4r ett m\u00e5ste. Det \u00e4r \u00e4nnu b\u00e4ttre om reklamen \u00e4r m\u00e5linriktad och inte har en massa sl\u00f6seri med t\u00e4ckning. Som Henry Ford en g\u00e5ng sa: \"Jag vet att h\u00e4lften av min reklam \u00e4r pengar som kastas bort. Jag vet bara inte vilken halva.\"
\nD\u00e4rf\u00f6r g\u00e4ller f\u00f6ljande: F\u00f6r varje f\u00f6retagare b\u00f6r reklam alltid finnas med. M\u00e5nga sm\u00e5 och medelstora f\u00f6retag investerar dock sin \u00e5rliga marknadsf\u00f6ringsbudget i klassiska reklamformat. Annonser placeras i Gula sidorna, den lokala fotbollsklubben sponsras och flygblad trycks och distribueras. Man f\u00e5r inte heller f\u00f6rsumma de regionala reklamtidningarna, f\u00f6r reklam handlar trots allt ocks\u00e5 om att h\u00e5lla sig kvar i de potentiella kundernas medvetande.<\/p>\n

Lokal marknadsf\u00f6ring p\u00e5 n\u00e4tet - en ny form av reklam<\/h2>\n

F\u00f6r n\u00e5gra \u00e5r sedan kom internet in som ett nytt medium f\u00f6r att marknadsf\u00f6ra sin verksamhet. Och b\u00e5de sm\u00e5 och medelstora f\u00f6retag m\u00e4rker att det blir allt viktigare att anv\u00e4nda detta f\u00f6r att locka nya kunder - \u00e4ven eller s\u00e4rskilt regionalt.
\nF\u00f6r n\u00e4r allt kommer omkring g\u00e5r vi alla till internet f\u00f6r att samla information om ett visst \u00e4mne. N\u00e4r vi letar efter en ny tandl\u00e4kare litar vi antingen p\u00e5 rekommendationer fr\u00e5n familj och v\u00e4nner eller s\u00f6ker p\u00e5 Google och Co. efter en bra l\u00e4kare i v\u00e5rt omr\u00e5de.
\nVi vill ju inte k\u00f6ra i timmar f\u00f6r att hitta r\u00e4tt l\u00e4kare eller den perfekta skoaff\u00e4ren. S\u00e5 vi s\u00f6ker p\u00e5 internet.
\nDet vore bra om det egna f\u00f6retaget kunde hittas h\u00e4r, s\u00e5 att kunderna inte bara h\u00e4nvisar till det egna f\u00f6retaget. Webbplats<\/a> utan ocks\u00e5 f\u00f6r att skapa kontakt med kunden. Lokal marknadsf\u00f6ring p\u00e5 n\u00e4tet \u00e4r perfekt f\u00f6r detta.
\nOm webbplatsen \u00e4r optimerad f\u00f6r din region kan den fungera och annonsera 24 timmar om dygnet, 7 dagar i veckan utan extra kostnad f\u00f6r f\u00f6retaget.<\/p>\n

Gratis eller billig marknadsf\u00f6ring<\/h2>\n

F\u00f6rutom fr\u00e5gan om hur du f\u00e5r s\u00e5 m\u00e5nga bes\u00f6kare som m\u00f6jligt fr\u00e5n s\u00f6kmotorerna till din egen webbplats, finns det ocks\u00e5 en fr\u00e5ga om du ska anv\u00e4nda sociala medier som t.ex. Facebook<\/a>, Instagram, Twitter, Pinterest och liknande b\u00f6r anv\u00e4nda sociala medier f\u00f6r att n\u00e5 sin m\u00e5lgrupp. Svaret \u00e4r helt klart \"ja\", eftersom det \u00e4r mycket troligt att dina kunder ocks\u00e5 finns i sociala medier. Den enda fr\u00e5gan du beh\u00f6ver st\u00e4lla dig \u00e4r var. Om du f\u00f6rs\u00f6ker \u00f6ppna konton p\u00e5 alla plattformar och betj\u00e4na dem kommer du f\u00f6rr eller senare att hamna i ett hoppl\u00f6st d\u00f6dl\u00e4ge. Ingen f\u00f6retagare kan \u00e4gna s\u00e5 mycket tid varje dag f\u00f6r att verkligen n\u00e5 alla kanaler.<\/p>\n

\"lokal<\/a> D\u00e4rf\u00f6r g\u00e4ller f\u00f6ljande: Du b\u00f6r v\u00e4lja en plattform och bara ta hand om den f\u00f6r tillf\u00e4llet. Det spelar ingen roll vilken plattform du v\u00e4ljer. Du n\u00e5r dina kunder p\u00e5 alla plattformar. Och du kan alltid l\u00e4gga till ytterligare plattformar.<\/p>\n

Vinn fans och prenumeranter<\/h2>\n

Oavsett vilken webbplats f\u00f6r sociala medier du \u00e4r aktiv p\u00e5 m\u00e5ste du f\u00f6rs\u00f6ka n\u00e5 ut till de personer som kan vara intresserade av dina produkter och tj\u00e4nster. Om du fr\u00e5gar dig sj\u00e4lv varf\u00f6r du \u00e4r p\u00e5 Facebook, Twitter och liknande, blir det snabbt klart att du s\u00f6ker underh\u00e5llning d\u00e4r.
\nOm du som f\u00f6retag lyckas underh\u00e5lla och engagera dina anv\u00e4ndare kommer du ocks\u00e5 att f\u00e5 fler fans och prenumeranter.<\/p>\n

Varje f\u00f6retag \u00e4r unikt. D\u00e4rf\u00f6r b\u00f6r du i f\u00f6rv\u00e4g fundera p\u00e5 vilken plattform du k\u00e4nner dig bekv\u00e4m och vill servera dig sj\u00e4lv. Det \u00e4r ingen id\u00e9 att skapa ett YouTube-konto om du inte har den n\u00f6dv\u00e4ndiga utrustningen f\u00f6r att publicera videor permanent. D\u00e5 \u00e4r det b\u00e4ttre att l\u00e4gga ut bilder eller uppdateringar av dina egna produkter p\u00e5 Facebook eller Twitter.<\/p>\n

Det \u00e4r ocks\u00e5 viktigt att du sprider nyheter s\u00e5 ofta som m\u00f6jligt - helst dagligen. F\u00f6r det \u00e4r det enda s\u00e4ttet att h\u00e5lla dig kvar i anv\u00e4ndarnas medvetande och det enda s\u00e4ttet att f\u00e5 dem att ivrigt v\u00e4nta p\u00e5 n\u00e4sta uppdatering. Fundera p\u00e5 vad som kan intressera dina kunder i f\u00f6rv\u00e4g. En fotograf kan till exempel l\u00e4gga ut sina bilder p\u00e5 Instagram, en advokat kan l\u00e4gga ut nya domstolsbeslut p\u00e5 Twitter.<\/p>\n

\"Lokal<\/a><\/h3>\n

Anv\u00e4nd Google My Business<\/h3>\n

Google erbjuder f\u00f6retag m\u00f6jligheten att kostnadsfritt lista sitt f\u00f6retag p\u00e5 Google My F\u00f6retag<\/a> f\u00f6r att presentera ditt f\u00f6retag. Du kan skapa en f\u00f6retagslista d\u00e4r utan kostnad och den kommer sedan att visas p\u00e5 Google Maps och i s\u00f6kresultaten p\u00e5 Google+.
\nP\u00e5 Google My Business kan du l\u00e4gga till en h\u00f6gkvalitativ bild till din profil. Om ditt f\u00f6retag finns i s\u00f6kmotorerna kan kunden redan f\u00e5 ett intryck av det.<\/p>\n

Landningssidor f\u00f6r dina tj\u00e4nster<\/h2>\n

P\u00e5 din webbplats kan du skapa en separat landningssida f\u00f6r varje produkt. P\u00e5 s\u00e5 s\u00e4tt kan du ge potentiella kunder som kommer till dig via s\u00f6kmotorerna omfattande information om din produkt.
\nVarje landningssida ska vara individuell och beskriva endast en produkt. Dessutom b\u00f6r detta alltid vara anpassat till en specifik plats. Potentiella kunder skriver till exempel in \"oljebyte K\u00f6ln\" i s\u00f6kmotorn. Detta \u00e4r logiskt, eftersom kunderna inte vill resa o\u00e4ndligt mycket f\u00f6r att f\u00e5 dessa tj\u00e4nster. Men bara om du talar om f\u00f6r Google var bilverkstaden finns (i det h\u00e4r fallet K\u00f6ln) kan Google skicka r\u00e4tt kunder till din webbplats.
\nF\u00f6rutom detaljerad information och bilder b\u00f6r varje landningssida ocks\u00e5 inneh\u00e5lla en s\u00e5 kallad \"call to action\" s\u00e5 att kunderna vet vad de ska g\u00f6ra h\u00e4rn\u00e4st om de \u00e4r intresserade. Detta kan vara att kontakta dem, men det \u00e4r ocks\u00e5 m\u00f6jligt att beg\u00e4ra en offert.<\/p>\n

Slutsats<\/h2>\n

Lokal marknadsf\u00f6ring p\u00e5 n\u00e4tet f\u00f6r sm\u00e5 och medelstora f\u00f6retag \u00e4r definitivt l\u00f6nsam. Internet erbjuder m\u00f6jligheten att annonsera utan att spendera mycket pengar, men med tid. Det m\u00e5ste dock s\u00e4gas att reklam p\u00e5 Internet aldrig \"f\u00f6rsvinner\", eftersom de texter som skrivs f\u00f6r alltid finns p\u00e5 webbplatsen och de l\u00e4nkar som du l\u00e4gger upp i sociala medier vanligtvis inte raderas igen. D\u00e4rf\u00f6r kan man s\u00e4ga att reklam p\u00e5 Internet snarare \u00e4r en investering \u00e4n en kostnad.
\nDen som best\u00e4mmer sig f\u00f6r att arbeta intensivt med \u00e4mnet b\u00f6r skapa en plan och t\u00e4nka noga p\u00e5 vilken reklam han g\u00f6r var. Endast de som g\u00e5r tillv\u00e4ga p\u00e5 ett strukturerat s\u00e4tt kommer att lyckas. Tyv\u00e4rr inneb\u00e4r urskillningsl\u00f6st h\u00e4r att du sl\u00f6sar tid och eventuellt pengar och inte uppn\u00e5r resultat. Om du d\u00e4remot f\u00f6ljer de tips som finns h\u00e4r kan du n\u00e5 nya kunder genom lokal marknadsf\u00f6ring p\u00e5 n\u00e4tet.<\/p>","protected":false},"excerpt":{"rendered":"

Jeder, der ein Unternehmen sein Eigen nennt, wei\u00df, dass er an Werbung nicht vorbei kommt. Besser ist noch, wenn die Werbung gezielt ist und ohne gro\u00dfe Streuverluste auskommt. Denn wie sagte schon Henry Ford: „Ich wei\u00df, die H\u00e4lfte meiner Werbung ist hinausgeworfenes Geld. Ich wei\u00df nur nicht, welche H\u00e4lfte.“ Daher gilt: F\u00fcr jeden Unternehmer sollte 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