\nOch det \u00e4r exakt samma sak med uppdateringar p\u00e5 sociala medier.
\nM\u00e5nga f\u00f6retag skapar en kanal p\u00e5 alla t\u00e4nkbara plattformar i den olympiska andan av \"att vara d\u00e4r \u00e4r allt\" - men anv\u00e4nder den aldrig eller alldeles f\u00f6r sporadiskt. Resultatet \u00e4r f\u00f6r\u00e4ldral\u00f6sa kanaler som inte presenterar f\u00f6retaget i en bra dager.<\/p>\n
En plattform med dagliga inl\u00e4gg<\/h2>\n
Det \u00e4r exakt samma sak med en kanal som du har best\u00e4mt dig f\u00f6r att driva dagligen. L\u00e5t oss s\u00e4ga att du har en Facebook<\/a> fanpage och fyllde den med inneh\u00e5ll. Under processen har du f\u00e5tt dina f\u00f6rsta fans och kanske ut\u00f6kat fansbasen ytterligare genom betalda annonser. En Facebook-fansida \u00e4r en m\u00f6jlighet f\u00f6r f\u00f6retag att vara mycket n\u00e4ra sina potentiella kunder. P\u00e5 Facebook kan potentiella kunder direkt st\u00e4lla fr\u00e5gor om dina produkter eller kommentera inl\u00e4gg. Det g\u00f6r de inte p\u00e5 n\u00e5gon annan plattform. Hur trevlig en kommentarsfunktion p\u00e5 din webbplats \u00e4n \u00e4r, anv\u00e4nds den \u00e4nd\u00e5 mycket oftare i sociala medier \u00e4n p\u00e5 webbplatser. Anledningen till att din fansida s\u00e5 sm\u00e5ningom blir en \u00f6de \u00f6 \u00e4r f\u00f6rmodligen inte f\u00f6r att du inte vill anstr\u00e4nga dig f\u00f6r ett inl\u00e4gg som varar i exakt tv\u00e5 minuter. Orsaken \u00e4r f\u00f6rmodligen mycket enklare: i din dagliga verksamhet gl\u00f6mmer du bort att publicera, eller s\u00e5 vet du helt enkelt inte vad du ska publicera.<\/p>\n N\u00e4r du kollar in andra fansidor verkar det alltid finnas n\u00e5got nytt d\u00e4r - fr\u00e5n video till bilder och anv\u00e4ndbara anekdoter. Men faktum \u00e4r att dessa fansajter ocks\u00e5 planerar sitt inneh\u00e5ll och inte bara drar det ur luften. Det finns ett stort antal saker du kan l\u00e4gga upp f\u00f6r att h\u00e5lla dina anv\u00e4ndare underh\u00e5llna. F\u00f6r n\u00e4r allt kommer omkring \u00e4r det vad sociala medier handlar om: anv\u00e4ndarna vill bli underh\u00e5llna. En titt bakom kulisserna<\/strong> Information<\/strong> Video<\/strong> Anekdoter<\/strong> Ord och citat<\/strong> Unders\u00f6kningar<\/strong> Expertutl\u00e5tanden<\/strong> En bra regel \u00e4r att skapa ett eller tv\u00e5 inl\u00e4gg per dag. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r dina anv\u00e4ndare kontakt vid olika tidpunkter utan att du f\u00f6rv\u00e4ntar dig f\u00f6r m\u00e5nga inl\u00e4gg fr\u00e5n dem. Du kommer att bli ih\u00e5gkommen, men anv\u00e4ndarna kommer inte att hitta ett inl\u00e4gg fr\u00e5n dig varje g\u00e5ng de tittar p\u00e5 Facebook. Men om du f\u00e5r positiva reaktioner p\u00e5 dina inl\u00e4gg kan det naturligtvis bli oftare.<\/p>\n Interaktion \u00e4r viktigt. F\u00f6rs\u00f6k att komma i kontakt med dina anv\u00e4ndare. St\u00e4ll fr\u00e5gor om inl\u00e4gg, hj\u00e4lp till och visa dina anv\u00e4ndare att du bryr dig om dem. Inget \u00e4r mer frustrerande \u00e4n n\u00e4r en anv\u00e4ndare kommer till din webbplats, har en fr\u00e5ga om en produkt eller ditt f\u00f6retag och inte f\u00e5r n\u00e5got svar. V\u00e4nta inte heller f\u00f6r l\u00e4nge med att svara. Om du f\u00e5r ett personligt meddelande ska du vara s\u00e4rskilt snabb med att svara. Detta beror p\u00e5 att den genomsnittliga svarstiden visas p\u00e5 din fansida. Snabba reaktioner p\u00e5 inl\u00e4gg visar ocks\u00e5 Google och Co:s s\u00f6kalgoritm att det \u00e4r aktivt p\u00e5 din Fanpage. Dessutom s\u00e4nder du positiva s\u00e5 kallade \"sociala signaler\". Detta \u00e4r ett kriterium f\u00f6r en bra placering i s\u00f6kmotorerna.<\/p>\n Att driva en aktiv Facebook-fansida \u00e4r f\u00f6rst\u00e5s ett arbete. Du m\u00e5ste planera ditt inneh\u00e5ll i f\u00f6rv\u00e4g och komma ih\u00e5g varje dag att du beh\u00f6ver information om din F\u00f6retag<\/a> d\u00e4r. En aktiv Facebook-fansida \u00e4r dock v\u00e4rd besv\u00e4ret. I de sociala medierna f\u00f6rvandlas bes\u00f6karna mycket snabbare till kunder. Fl\u00e4ktar<\/a> och d\u00e4rmed prenumeranter p\u00e5 nyhetsbrev och i slut\u00e4ndan kunder. Was soll man da nur posten? Eine Webseite lebt von Inhalten. Stellen Sie sich einmal kurz vor, dass Ihre Webseite keine Texte enth\u00e4lt und nur aus Bildern und im besten Fall Videos besteht. Richtig, ohne Text ist eine Webseite nicht viel Wert. Und genau so verh\u00e4lt es sich mit den Updates auf den Social Media 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\nNu finns det n\u00e5gra 1000 fans som v\u00e4ntar p\u00e5 att h\u00f6ra fr\u00e5n dig. Men eftersom du inte f\u00e5r n\u00e5gra eller inga m\u00e4tbara resultat, tycker du att du lika g\u00e4rna kan spara dig besv\u00e4ret.<\/p>\n![\"Blogg](\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/04\/posting-blog-1024x682.jpg\")
<\/a> Men om du nu inte har n\u00e5got mer att g\u00f6ra p\u00e5 din Fanpage<\/a> sidan oundvikligen ser \u00f6vergiven ut. I v\u00e5r snabbt f\u00f6r\u00e4nderliga tid g\u00e5r potentiella kunder som vill veta mer om ditt f\u00f6retag g\u00e4rna till Facebook f\u00f6r att se om det finns n\u00e5got att uppt\u00e4cka om dig. I v\u00e4rsta fall finns det en sida - din fansida - men du har inte lagt ut n\u00e5got p\u00e5 flera veckor och kunden tror att f\u00f6retaget inte l\u00e4ngre existerar.<\/p>\nEn f\u00f6r\u00e4ldral\u00f6s fansida s\u00e4tter ditt f\u00f6retag i d\u00e5lig dager<\/h2>\n
\nBarri\u00e4ren \u00e4r helt enkelt inte s\u00e5 stor. Eftersom dina kunder redan finns p\u00e5 Facebook, Twitter och liknande gillar, kommenterar och betygs\u00e4tter de dina inl\u00e4gg - och de g\u00f6r detsamma med dina inl\u00e4gg, om det finns n\u00e5gra.<\/p>\nVad \u00e4r det alltid meningen att du ska publicera?<\/h2>\n
\nM\u00e5nga f\u00f6retag planerar sina inl\u00e4gg i sociala medier flera veckor i f\u00f6rv\u00e4g f\u00f6r att undvika att de inte vet vad de ska publicera.<\/p>\n
\nDet \u00e4r inte n\u00f6dv\u00e4ndigt med n\u00e5gon djupg\u00e5ende biljettpris, och det finns ocks\u00e5 ganska lite utrymme f\u00f6r problem.
\nMan kan dock h\u00e4vda att alla f\u00f6retag har n\u00e5got intressant att publicera.
\nH\u00e4r \u00e4r n\u00e5gra id\u00e9er.<\/p>\n
\nOm du har en restaurang \u00e4r det garanterat sp\u00e4nnande f\u00f6r anv\u00e4ndarna att f\u00e5 en glimt av k\u00f6ket. \u00c4ven om dina anst\u00e4llda inte vill vara med p\u00e5 bild kan du ta bilder av k\u00f6ket, matberedningen och till och med skapandet av nya r\u00e4tter.<\/p>\n
\nOm vi forts\u00e4tter med exemplet \"restaurang\" kan du ocks\u00e5 l\u00e4gga upp l\u00e4nkar med information om maten som anv\u00e4nds. Om du har information om \"sparris\" p\u00e5 din webbplats \u00e4r det bara bra: l\u00e4gg bara upp en l\u00e4nk till ditt inneh\u00e5ll. Om inte kan du ocks\u00e5 l\u00e4nka till intressanta artiklar p\u00e5 n\u00e4tet. Kom alltid ih\u00e5g: Du vill underh\u00e5lla och du kan vara gener\u00f6s och l\u00e4nka till andra webbplatser.<\/p>\n
\nDet r\u00e4cker redan om du anv\u00e4nder din smartphone f\u00f6r att g\u00f6ra en kort Video<\/a> fr\u00e5n din arbetsplats. \u00c4ven h\u00e4r \u00e4lskar kunderna att ta en titt bakom kulisserna. En video som \u00e4r helt vardaglig f\u00f6r dig \u00e4r intressant f\u00f6r dina kunder! Om du kan anv\u00e4nda ett videoredigeringsprogram \u00e4r det f\u00f6rst\u00e5s ocks\u00e5 en bra id\u00e9 att klippa ihop flera sm\u00e5 videor.<\/p>\n
\nBer\u00e4tta om roliga omst\u00e4ndigheter. Utan att n\u00e4mna n\u00e5gra namn kan du naturligtvis ber\u00e4tta om m\u00e4rkliga h\u00e4ndelser eller miss\u00f6den. F\u00e5 dina kunder att skratta!<\/p>\n
\nOm du hittar n\u00e5got roligt p\u00e5 n\u00e4tet kan du ocks\u00e5 publicera det p\u00e5 din fansida. Citat och ordspr\u00e5k ses g\u00e4rna och delas ofta.<\/p>\n
\nL\u00e4sarna \u00e4r ocks\u00e5 v\u00e4lkomna att delta i unders\u00f6kningar. Du kan delta och s\u00e4ga din mening. Se bara till att dina fr\u00e5gor inte tar f\u00f6r l\u00e5ng tid. Ett \"ja\" eller \"nej\" och ett \"gilla\" g\u00e5r mycket snabbare \u00e4n om du m\u00e5ste g\u00e5 till en annan sida och sedan svara p\u00e5 fr\u00e5gor.
\nD\u00e4rf\u00f6r: Ganska korta fr\u00e5gor, men en d\u00e5 och d\u00e5.<\/p>\n
\nPublicera ocks\u00e5 nyheter fr\u00e5n experter inom din bransch. Det visar dina anv\u00e4ndare att du \u00e4r uppdaterad och vet vad som \u00e4r nytt inom ditt omr\u00e5de. Det ger ocks\u00e5 intryck av att du \u00e4r n\u00e4ra de stora akt\u00f6rerna i din bransch.<\/p>\nHur ofta ska du publicera p\u00e5 din fansida?<\/h2>\n
Interaktion<\/h2>\n
Slutsats<\/h2>\n
\nAnv\u00e4nd hellre bara en kanal i sociala medier, men g\u00f6r det p\u00e5 r\u00e4tt s\u00e4tt och med engagemang. Dina anv\u00e4ndare kommer att tacka dig genom att engagera sig och dela ditt inneh\u00e5ll. N\u00e4r du v\u00e4l har hittat en rutin \u00e4r det inte sv\u00e5rt att publicera dagliga uppdateringar. Dessutom kan du naturligtvis redan f\u00f6rbereda dina inl\u00e4gg s\u00e5 att du kan skriva utan n\u00e5gon press alls. Observera ocks\u00e5 att tidigare uppdateringar alltid kan uppt\u00e4ckas n\u00e4r de v\u00e4l \u00e4r publicerade, vilket i sin tur ger nya anv\u00e4ndare.<\/p>","protected":false},"excerpt":{"rendered":"