{"id":4379,"date":"2020-10-30T21:15:55","date_gmt":"2020-10-30T20:15:55","guid":{"rendered":"https:\/\/webhosting.de\/?p=4379"},"modified":"2020-11-03T21:43:06","modified_gmt":"2020-11-03T20:43:06","slug":"de-5-elementen-av-ett-godt-landande-sidan","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/die-5-elemente-einer-guten-landing-page\/","title":{"rendered":"De 5 elementen i en bra landningssida"},"content":{"rendered":"<p>N\u00e4r du kommer till en landningssida som bes\u00f6kare k\u00e4nner du dig n\u00e4stan alltid \u00f6verv\u00e4ldigad. Du k\u00e4nner dig \u00f6verv\u00e4ldigad av informationsfl\u00f6det. Landningssidor \u00e4r mycket popul\u00e4ra, s\u00e4rskilt i Amerika, och vi tyskar f\u00f6ljer exemplet och skapar ocks\u00e5 landningssidor med mycket text, bilder och inte att f\u00f6rgl\u00f6mma \"call-to-action-knapparna\".<br \/>\nNyligen har vi lagt till ytterligare en viktig del: video. N\u00e4r allt kommer omkring \u00e4r video numera standard p\u00e5 webben och du kan anv\u00e4nda den f\u00f6r att skapa ett mycket mer personligt band med den person du pratar med.<br \/>\nAllt detta \u00e4r korrekt s\u00e5 l\u00e5ngt det \u00e4r m\u00f6jligt. Man b\u00f6r dock fundera p\u00e5 om det \u00e4r n\u00f6dv\u00e4ndigtvis alltid \u00e4r en bra id\u00e9 med mer. S\u00e5 mer text, mer video, mer <a href=\"https:\/\/webhosting.de\/sv\/bilder-fuer-blogs-verwenden-ist-zu-beachten\/\">Bilder<\/a> och fler k\u00f6pupprop.<\/p>\n<p>Landningssidan i den verkliga v\u00e4rlden<\/p>\n<p>Som regel kan ingen \"\u00f6vertalas\" att k\u00f6pa n\u00e5got som han eller hon egentligen inte beh\u00f6ver. Ett exempel \u00e4r en biltv\u00e4ttcentral. En byggarbetsplats inr\u00e4ttades direkt framf\u00f6r biltv\u00e4tten och reparationer och arbeten utf\u00f6rdes d\u00e4r i flera veckor. Detta verkade vara en stor begr\u00e4nsning f\u00f6r biltv\u00e4tten och m\u00e5ste ha lett till minskad oms\u00e4ttning. Detta verkade dock inte vara fallet. N\u00e4r de f\u00f6rsta solstr\u00e5larna kom fram efter vintern tycktes alla bilister ha best\u00e4mt sig f\u00f6r att de beh\u00f6vde tv\u00e4tta sina bilar. Det var helt naturligt, det var ju meningen att smutsen fr\u00e5n vintern skulle lossna.<br \/>\nBra f\u00f6r biltv\u00e4tten: F\u00f6rarna hittade fram till den halvt byggda infarten, som var v\u00e4l dold av byggarbetsplatsen, utan n\u00e5gra st\u00f6rre problem. \u00c4nnu b\u00e4ttre \u00e4r att de inte heller hade n\u00e5gra problem med att ta en omv\u00e4g via den intilliggande verkstaden f\u00f6r att n\u00e5 tv\u00e4ttparken.<br \/>\nSlutsatsen \u00e4r tydlig: \u00e4ven om biltv\u00e4tten knappast hade n\u00e5gon \"landningssida\" (l\u00e4s: ing\u00e5ng) p\u00e5 grund av v\u00e4garbetet, hittade bilister som ville tv\u00e4tta sina bilar dit.<br \/>\nDetta visar oss en sak mycket tydligt: om du vill ha en produkt (i det h\u00e4r fallet en biltv\u00e4tt) s\u00e5 hittar du den.<\/p>\n<p>Vad betyder detta f\u00f6r en landningssida?<\/p>\n<p>F\u00f6r det f\u00f6rsta tar det bort trycket fr\u00e5n dina axlar. Det \u00e4r n\u00e4mligen s\u00e4kert att kunder som \u00e4r \u00f6vertygade om din produkt kommer att k\u00f6pa - oavsett hur bra eller d\u00e5lig din landningssida \u00e4r. Om knappen \"K\u00f6p nu\" inte fungerar, kommer du inte att g\u00f6ra n\u00e5gon f\u00f6rs\u00e4ljning.<br \/>\nMen det \u00e4r ocks\u00e5 viktigt att du bygger upp en relation med din kund. Eftersom du inte kan vara d\u00e4r personligen m\u00e5ste du g\u00f6ra detta med hj\u00e4lp av video, bilder och text. Det som r\u00e4knas i slut\u00e4ndan \u00e4r dock helheten och inte en enskild punkt.<\/p>\n<p>De 5 elementen i en bra landningssida<\/p>\n<p>Du b\u00f6r dock inte avst\u00e5 fr\u00e5n fem viktiga element p\u00e5 en bra landningssida. Till skillnad fr\u00e5n biltv\u00e4tten kan du inte beskriva din tj\u00e4nst med ett enda ord, utan du m\u00e5ste f\u00f6rklara f\u00f6r kunden vad han f\u00e5r f\u00f6r pengarna.<\/p>\n<p>1. ditt unika f\u00f6rs\u00e4ljningsf\u00f6rslag (USP)<\/p>\n<p>F\u00f6rklara f\u00f6r kunden exakt vad du erbjuder. Tvinga honom inte att bl\u00e4ddra igenom din f\u00f6rs\u00e4ljningstext i evigheter tills han \u00e4ntligen vet vad han kan f\u00e5 till vilket pris. Meddela detta klart och tydligt redan fr\u00e5n b\u00f6rjan. P\u00e5 s\u00e5 s\u00e4tt slipper du sl\u00f6sa din och kundens tid. Inget \u00e4r mer irriterande \u00e4n att \u00e4gna 10, 20 eller till och med 30 minuter \u00e5t text som du inte beh\u00f6ver l\u00e4sa f\u00f6r att f\u00f6rst\u00e5 vad du kan f\u00e5 i nul\u00e4get.<br \/>\nB\u00f6rja med en meningsfull rubrik och en st\u00f6djande underrubrik. S\u00e4g exakt vad du erbjuder och framf\u00f6r allt vad som g\u00f6r ditt erbjudande unikt.<br \/>\nOm du \u00e4r \u00f6vertygande vid denna punkt kommer kunden att l\u00e4sa vidare. Du har ju redan klargjort f\u00f6r honom varf\u00f6r ditt erbjudande \u00e4r intressant f\u00f6r honom.<\/p>\n<p>2. din f\u00f6rs\u00e4ljningsvideo<\/p>\n<p>N\u00e4r du har talat om ditt unika s\u00e4ljargument \u00e4r det en bra id\u00e9 att ta personlig kontakt. P\u00e5 internet kan du g\u00f6ra detta med hj\u00e4lp av en video. I videon kan du presentera dig sj\u00e4lv och visa din produkt i anv\u00e4ndning. Om du inte har m\u00f6jlighet att skapa en video kan du naturligtvis g\u00f6ra det med text och bilder. Men det \u00e4r sv\u00e5rare \u00e4n med en video. En video uttrycker din personlighet b\u00e4ttre.<\/p>\n<p>3. f\u00f6rdelarna med ditt erbjudande<\/p>\n<p>Nu kan du \u00e5terigen l\u00e4sa alla viktiga uppgifter om <a href=\"https:\/\/webhosting.de\/sv\/vorteile-eines-cloudservers\/\">F\u00f6rdelar<\/a> ditt erbjudande i form av en lista. Detta \u00e4r s\u00e4rskilt f\u00f6rdelaktigt f\u00f6r personer som inte tittar p\u00e5 din video direkt utan f\u00f6rst skummar dina f\u00f6rs\u00e4ljningsargument. G\u00f6r en lista och skriv ner alla argument som talar f\u00f6r en ny f\u00f6rs\u00e4ljning.<\/p>\n<p>4. andra kunders rekommendationer<\/p>\n<p>Visa vad andra har sagt om din produkt. Inget f\u00f6rs\u00e4ljningsargument \u00e4r starkare \u00e4n det s\u00e5 kallade \"sociala beviset\". Om andra redan har din produkt och tycker att den \u00e4r \"bra\", visa det. Be dessa kunder om ett uttalande och till och med ett foto som du kan visa p\u00e5 din landningssida. F\u00f6r om andra f\u00f6rs\u00e4krar dig om att de st\u00f6der dig \u00e4r det mycket troligt att dina potentiella nya kunder anser att din produkt inte \u00e4r d\u00e5lig.<\/p>\n<p>5. din \"Call to Action\" (uppmaning till handling)<br \/>\nDin \"Call to Action\" \u00e4r inget annat \u00e4n en uppmaning att antingen g\u00f6ra ett k\u00f6p nu eller att prenumerera p\u00e5 ditt nyhetsbrev, till exempel f\u00f6r att f\u00e5 mer information.<br \/>\nB\u00e5da tillv\u00e4gag\u00e5ngss\u00e4tten \u00e4r legitima. Du b\u00f6r dock vara medveten om att dina kunder kan beh\u00f6va kontakta dig upp till sju g\u00e5nger innan de slutligen g\u00f6r ett k\u00f6p. D\u00e4rf\u00f6r \u00e4r det l\u00e4mpligt att inte be om ett k\u00f6p direkt, utan att f\u00f6rst kolla in <a href=\"https:\/\/webhosting.de\/sv\/10-moeglichkeiten-die-emailadresse-geschuetzt-darzustellen\/\">E-postadress<\/a> till din distributionslista.<br \/>\nF\u00f6r kunden \u00e4r detta hinder mycket l\u00e4ttare att \u00f6vervinna, och samtidigt har du m\u00f6jlighet att ta kontakt igen. I det h\u00e4r l\u00e4get kan du f\u00f6rlora fr\u00e5gan om k\u00f6p av din produkt oftare \u00e4n du vinner den. D\u00e4rf\u00f6r \u00e4r det b\u00e4ttre att be om e-postadressen f\u00f6rst \u00e4n att be om k\u00f6pet.<\/p>\n<p>Slutsats<\/p>\n<p>M\u00e5nga myter har v\u00e4xt fram om utformningen av landningssidor. Naturligtvis kan en av dem konvertera b\u00e4ttre \u00e4n en annan, det vill s\u00e4ga vara mer sannolikt att den leder till ett k\u00f6p eller en kontakt. I slut\u00e4ndan \u00e4r det viktiga dock inte att \u00f6verraska den potentiella kunden utan att visa honom varf\u00f6r han ska v\u00e4lja dig och ditt erbjudande. Om han anser att det passar hans behov kommer han f\u00f6rr eller senare att trycka p\u00e5 \"K\u00f6p nu\"-knappen, precis som kunderna i biltv\u00e4tten hittar ett s\u00e4tt att f\u00e5 sin bil tv\u00e4ttad.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn man als Besucher auf einer Landing Page ankommt, f\u00fchlt man sich eigentlich fast immer erschlagen. Erschlagen von der Flut an Informationen, die auf einen einprasseln. Gerade im amerikanischen Raum sind Landing Pages sehr beliebt und wir Deutschen halten uns an das Vorbild und erstellen ebenfalls Landing Pages mit viel Text, Bildern und nicht zu 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