{"id":4441,"date":"2020-10-30T22:17:36","date_gmt":"2020-10-30T21:17:36","guid":{"rendered":"https:\/\/webhosting.de\/?p=4441"},"modified":"2020-10-30T22:17:36","modified_gmt":"2020-10-30T21:17:36","slug":"so-use-pictures-legally-safe-on-blogs-and-websites","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/so-nutzen-sie-bilder-rechtssicher-auf-blogs-und-webseiten\/","title":{"rendered":"Hur du anv\u00e4nder bilder lagligt p\u00e5 bloggar och webbplatser"},"content":{"rendered":"

Bloggar och webbplatser: Anv\u00e4ndning av bilder p\u00e5 ett r\u00e4ttss\u00e4kert s\u00e4tt<\/h2>\n

Alla som har en blogg eller en Webbplats<\/a> driver, k\u00e4nner till upphovsr\u00e4tten. Att skapa bilder och textinneh\u00e5ll \u00e4r extremt omst\u00e4ndligt. Google-ranking f\u00f6rb\u00e4ttras genom unika texter och bilder, vilket leder till \u00f6kad bes\u00f6kstrafik. Det \u00e4r desto viktigare att de h\u00e5rt f\u00f6rv\u00e4rvade delarna inte bara kopieras av konkurrenterna. Detta kan f\u00f6rs\u00e4mra din egen ranking i s\u00f6kmotorerna. De som uppt\u00e4cker lag\u00f6vertr\u00e4delser b\u00f6r varna sina konkurrenter och hota dem med avtalsvite om de bryter mot lagen igen.<\/p>\n

Dos och Dont's med bilder<\/h2>\n

Bilder f\u00e5r i allm\u00e4nhet endast anv\u00e4ndas med upphovsr\u00e4ttsinnehavarens samtycke. Varje bild \u00e4r automatiskt upphovsr\u00e4ttsligt skyddad och f\u00e5r inte kopieras eller publiceras av tredje part. Den som vill k\u00f6pa bilder b\u00f6r fokusera p\u00e5 v\u00e4lrenommerade bilddatabaser och webbplatser. Den som k\u00f6per r\u00e4tten att anv\u00e4nda bilder b\u00f6r kunna lita p\u00e5 att de som driver bilddatabaserna faktiskt har fr\u00e5gat fotograferna om tillst\u00e5nd. Om s\u00e5 inte \u00e4r fallet kan fotografen utf\u00e4rda en varning till anv\u00e4ndaren, vilket medf\u00f6r enorma kostnader. Den som har f\u00f6rv\u00e4rvat bildr\u00e4ttigheter f\u00f6r \"print\" f\u00e5r endast trycka bilden, men inte publicera den p\u00e5 Internet. Facebook<\/a> anv\u00e4ndning. De som anv\u00e4nder \"licensfria\" bilder f\u00e5r inte anv\u00e4nda bilderna som de vill. M\u00e5nga fotografer anger vissa anv\u00e4ndningsr\u00e4ttigheter f\u00f6r sina bilder. Den som bara kopierar bilder fr\u00e5n n\u00e4tet eller som inte anger fotografens namn kan \u00e5talas. En av de vanligaste fallgroparna \u00e4r att man k\u00f6per en bild men att licensen inte t\u00e4cker det aktuella verksamhetsomr\u00e5det. Till exempel redigering av bilder utan r\u00e4tt att redigera. Den som har blivit varnad b\u00f6r inte underteckna den bifogade f\u00f6rklaringen om upph\u00f6rande utan att kontrollera den.<\/p>\n

Vem har r\u00e4tt till bilden?<\/h2>\n

I princip tillh\u00f6r r\u00e4tten till bilden den person som tog den. Upphovsmannen f\u00e5r best\u00e4mma om och hur hans eller hennes bilder anv\u00e4nds. I \u00a7 19a i upphovsr\u00e4ttslagen anges att upphovsmannen har r\u00e4tt att g\u00f6ra bilderna \"allm\u00e4nt tillg\u00e4ngliga\". Om bloggoperat\u00f6rer vill anv\u00e4nda bilder beh\u00f6ver de en underlicens. Bilderna f\u00e5r inte anv\u00e4ndas i n\u00e4tbutiker, bloggar, annonser eller p\u00e5 andra webbplatser utan uttryckligt samtycke fr\u00e5n upphovsr\u00e4ttsinnehavaren. Om det inte g\u00e5r att fastst\u00e4lla vem som innehar upphovsr\u00e4tten till en bild f\u00e5r bilden inte anv\u00e4ndas under n\u00e5gra omst\u00e4ndigheter. I annat fall kan betydande r\u00e4ttsliga problem uppst\u00e5. Bilddatabaser erbjuder ibland licensfria eller gratis bilder. F\u00f6rsiktighet rekommenderas h\u00e4r - licensfritt betyder inte \"r\u00e4ttighetsfritt\". Anv\u00e4ndaren m\u00e5ste ha en Kontrakt<\/a> dra slutsatser om anv\u00e4ndningen av bilderna. I m\u00e5nga fall \u00e4r anv\u00e4ndningen av bilderna begr\u00e4nsad till privata bloggar. Den som anv\u00e4nder bildmaterialet p\u00e5 kommersiella bloggar m\u00e5ste r\u00e4kna med varningar. F\u00f6r vissa bilder m\u00e5ste fotografen namnges. Se till att licensen har ett exakt namn. Den som f\u00f6rv\u00e4rvar r\u00e4tten till en \"online-licens\" f\u00e5r inte anv\u00e4nda bilden p\u00e5 en tryckt broschyr.<\/p>\n

Vilka \u00e4r anv\u00e4ndningsr\u00e4ttigheterna?<\/h2>\n

Anv\u00e4ndningsr\u00e4ttigheterna till bilden kan ordnas enligt \u00f6nskem\u00e5l. Bilderna tillhandah\u00e5lls med en enkel eller exklusiv nyttjander\u00e4tt. Vissa anv\u00e4ndningsr\u00e4ttigheter beviljas f\u00f6r en begr\u00e4nsad tidsperiod eller begr\u00e4nsas till omr\u00e5den som tryck, online och sociala medier. F\u00f6retag med internationell verksamhet b\u00f6r unders\u00f6ka om anv\u00e4ndningen av bilder \u00e4r begr\u00e4nsad till ett visst land. Fotograferna kommer \u00f6verens med bilddatabaser om att de f\u00e5r underlicensiera sina bilder. Det b\u00f6r klarg\u00f6ras om bilderna endast f\u00e5r anv\u00e4ndas i sin ursprungliga form eller om de f\u00e5r redigeras. Vissa fotografer eller byr\u00e5er begr\u00e4nsar anv\u00e4ndningsr\u00e4tten till rent privata, kommersiella eller redaktionella \u00e4ndam\u00e5l. Det finns m\u00e5nga bildplattformar p\u00e5 Internet, t.ex. Pixelio eller Fotolia, som tillhandah\u00e5ller bilder gratis eller mot betalning. N\u00e4r det g\u00e4ller bilddatabaser \u00e4r det viktigt att l\u00e4sa licensvillkoren.<\/p>\n

Vad \u00e4r \"r\u00e4ttsliga problem\"?<\/h2>\n

Vissa bloggoperat\u00f6rer tror att de kan motverka en varning genom att helt enkelt radera bilderna i fr\u00e5ga. Tyv\u00e4rr \u00e4r situationen inte s\u00e5 enkel. De flesta upphovsm\u00e4n kr\u00e4ver inte sj\u00e4lva att anv\u00e4ndaren av bilderna ska upph\u00f6ra, utan anlitar ist\u00e4llet advokater f\u00f6r att ut\u00f6va sina r\u00e4ttigheter. Detta beror p\u00e5 att det finns ett stort antal \u00f6vertr\u00e4delser av r\u00e4ttigheter som m\u00e5ste hanteras professionellt. Anv\u00e4ndaren av en bild kan inte avboka varningen genom att helt enkelt radera bilden. Bildens upphovsman har r\u00e4tt till information om i vilken utstr\u00e4ckning bilden har anv\u00e4nts. Vid kommersiell anv\u00e4ndning har upphovsmannen r\u00e4tt till omfattande skadest\u00e5ndskrav. Dessutom m\u00e5ste anv\u00e4ndaren av bilden st\u00e5 f\u00f6r motpartens r\u00e4tteg\u00e5ngskostnader. Vissa domstolar bed\u00f6mer att det tvistiga v\u00e4rdet av ett skyddat fotografi \u00e4r knappt 3 000 euro. Detta resulterar i r\u00e4tteg\u00e5ngskostnader p\u00e5 ca 300 euro - per bild!<\/p>","protected":false},"excerpt":{"rendered":"

Blogs & Webseiten: Bilder rechtssicher nutzen Wer einen Blog oder eine Webseite betreibt, kennt sich mit dem Copyright aus. Die Erstellung von Bildern und Textinhalten ist extrem m\u00fchsam. Das Google-Ranking wird durch einzigartige Texte und Bilder verbessert, was zu einem erh\u00f6hten Besucheraufkommen f\u00fchrt. Umso wichtiger, dass die hart erarbeiteten Elemente nicht einfach von Mitbewerbern kopiert 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