F\u00f6retag<\/a> mycket mer seri\u00f6st p\u00e5 internet. De har inte bara investerat i kvalitetsst\u00e4mplar som \"Trusted Shops\", utan publicerar ocks\u00e5 ett nyhetsbrev f\u00f6r att regelbundet informera sina kunder om nya produkter, erbjudanden eller allm\u00e4n information om verksamheten. Detta skapar f\u00f6rtroende och k\u00f6parna \u00e4r mycket mer ben\u00e4gna att spendera sina pengar i en s\u00e5dan webbutik.
\nDessutom har betalningsprocesserna och betalningsalternativen blivit mycket mer flexibla och kunden \u00e4r skyddad om han eller hon skulle r\u00e5ka ut f\u00f6r ett svart f\u00e5r.<\/p>\nDetaljhandlare som Amazon \u00e4r f\u00f6rst\u00e5s de fr\u00e4msta h\u00e4r och har visat oss hur man kan driva onlinehandeln vidare. Amazon \u00e4r k\u00e4nt f\u00f6r att inte bara ha de l\u00e4gsta priserna utan ocks\u00e5 f\u00f6r att l\u00f6sa alla kundproblem snabbt, problemfritt och v\u00e4nligt. Bara av detta sk\u00e4l, och naturligtvis p\u00e5 grund av de l\u00e5ga priserna, \u00e4r kunderna ben\u00e4gna att k\u00f6pa d\u00e4r.<\/p>\n
Dessutom tenderar n\u00e4tbutikerna i allt h\u00f6gre grad att kompensera bristen p\u00e5 haptik med bra och detaljerade bilder och till och med produktvideor. Bra produktbeskrivningar garanterar dessutom inte bara b\u00e4ttre s\u00f6kbarhet i s\u00f6kmotorerna utan informerar ocks\u00e5 kunden v\u00e4l och hj\u00e4lper honom att fatta ett k\u00f6pbeslut.<\/p>\n
Innerst\u00e4derna som ett upplevelseomr\u00e5de<\/h2>\n
Nu n\u00e4r detaljhandeln p\u00e5 n\u00e4tet har utvecklats och fler och fler detaljhandlare inser att de \u00e5tminstone b\u00f6r bygga upp ytterligare ett fotf\u00e4ste p\u00e5 Internet, uppst\u00e5r fr\u00e5gan om hur butiker i g\u00e5gator kan bli mer attraktiva.
\n\u00c5terigen visar stora kedjor som Lidl hur det g\u00e5r till - shopping m\u00e5ste bli en upplevelse f\u00f6r att kunna existera vid sidan av detaljhandeln p\u00e5 internet.
\nLidl bygger om sina butiker och integrerar - kaffeautomater. P\u00e5 s\u00e5 s\u00e4tt kan kunderna st\u00e4rka sig inf\u00f6r shoppingen och ta en kopp kaffe innan de g\u00e5r in i butiken. I andra butiker finns det sittplatser eftersom shopping ocks\u00e5 \u00e4r en social aktivitet, eftersom man ofta tr\u00e4ffar bekanta eller v\u00e4nner h\u00e4r. P\u00e5 s\u00e5 s\u00e4tt blir shopping en upplevelse som du inte l\u00e4ngre vill byta mot shopping p\u00e5 Internet.
\nEtt annat exempel \u00e4r en bokhandel som sedan flera \u00e5r tillbaka har ett caf\u00e9 och en l\u00e4sh\u00f6rna integrerade i butiken. P\u00e5 s\u00e5 s\u00e4tt kan du testa produkten, i det h\u00e4r fallet boken, i detalj, unders\u00f6ka och helt enkelt \"l\u00e4sa\" en g\u00e5ng innan du k\u00f6per den. Detta \u00e4r ocks\u00e5 m\u00f6jligt p\u00e5 Internet och ofta f\u00e5r kunden en titt i boken, men det \u00e4r mysigt att dricka kaffe medan man l\u00e4ser och urvalet \u00e4r precis som p\u00e5 Internet enormt.<\/p>\n
Vissa st\u00e4der har redan insett denna trend och erbjuder f\u00f6rutom en mer omfattande shoppingupplevelse i butikerna \u00e4ven olika evenemang under hela \u00e5ret. H\u00e4r lockar vinbutikerna med ett gott glas vin i trevligt s\u00e4llskap och food trucks med fantastiska delikatesser.
\nEtt brett produktsortiment g\u00f6r att kunderna \u00e5terkommer till st\u00e4derna.<\/p>\n
Slutsats<\/h2>\n
Detaljhandeln kan definitivt h\u00e5lla j\u00e4mna steg med n\u00e4thandeln, men m\u00e5ste vara beredd att g\u00e5 nya v\u00e4gar. Det \u00e4r bara p\u00e5 detta s\u00e4tt som butiker kan \u00f6verleva i k\u00f6pcentrum och till och med p\u00e5 g\u00e5gator.
\nHandlare som \u00e4r lite fantasifulla kan \u00e4nd\u00e5 locka in kunder i sina butiker.
\nL\u00f6sningen p\u00e5 pusslet finns h\u00e4r:
\nErbjud dina kunder en upplevelse som de inte kan f\u00e5 p\u00e5 internet. P\u00e5 s\u00e5 s\u00e4tt kan detaljhandeln mycket v\u00e4l samexistera med n\u00e4tf\u00f6rs\u00e4ljning eller vara ett komplement till n\u00e4tk\u00f6p.<\/p>","protected":false},"excerpt":{"rendered":"
In den letzten Jahren wird immer deutlicher, dass unsere Innenst\u00e4dte ver\u00f6den. War es vor Kurzem noch eine Freizeitbesch\u00e4ftigung einen Stadtbummel zu machen und einen Blick in die Schaufenster zu werfen, sieht man heute in diesen oftmals nur noch das Schild „geschlossen“. Denn immer mehr Gesch\u00e4fte schlie\u00dfen ihre Pforten in den Innenst\u00e4dten und wandern ab. So 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<\/a><\/p>\n