{"id":4447,"date":"2020-10-30T20:46:10","date_gmt":"2020-10-30T19:46:10","guid":{"rendered":"https:\/\/webhosting.de\/videooptimierung-auf-youtube\/"},"modified":"2020-10-30T20:46:10","modified_gmt":"2020-10-30T19:46:10","slug":"videooptimering-pa-youtube","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/videooptimierung-auf-youtube\/","title":{"rendered":"Optimering av videor p\u00e5 YouTube"},"content":{"rendered":"<p>Senast sedan Google <a href=\"https:\/\/webhosting.de\/sv\/einen-eigenen-kanal-auf-youtube-erstellen\/\">YouTube<\/a> \u00e4r det tydligt hur viktiga videor har blivit f\u00f6r internet. Snabbare och snabbare internetuppkoppling g\u00f6r ocks\u00e5 att videoinneh\u00e5ll blir alltmer popul\u00e4rt och konsumeras miljontals g\u00e5nger om dagen. D\u00e4rf\u00f6r blir det allt viktigare f\u00f6r webbplatsoperat\u00f6rer att g\u00f6ra videoinneh\u00e5ll tillg\u00e4ngligt. Bes\u00f6kare och framtida kunder \u00e4lskar att titta p\u00e5 sm\u00e5 men fina videor f\u00f6r att l\u00e4ra sig mer om produkter och tj\u00e4nster.<\/p>\n<h2>Videor m\u00e5ste ocks\u00e5 finnas<\/h2>\n<p>Hur bra och informativ din video \u00e4n \u00e4r, hur v\u00e4l f\u00f6rberedd och planerad den \u00e4n \u00e4r och hur rolig den \u00e4n \u00e4r, kommer den att f\u00f6rsvinna i YouTube och liknande om ingen hittar den.<br \/>\nM\u00e5nga som skapar videoinneh\u00e5ll gl\u00f6mmer en viktig sak: Google kan inte l\u00e4sa videor p\u00e5 samma s\u00e4tt som s\u00f6kmotorn l\u00e4ser text p\u00e5 webbplatser. \u00c4ven d\u00e4r f\u00f6rs\u00f6ker vi g\u00f6ra det s\u00e5 enkelt som m\u00f6jligt f\u00f6r s\u00f6kmotorn genom att optimera, strukturera, lista och anv\u00e4nda r\u00e4tt nyckelord. N\u00e4r det g\u00e4ller videoinneh\u00e5ll \u00e4r detta tillv\u00e4gag\u00e5ngss\u00e4tt till att b\u00f6rja med inte aktuellt. Men du b\u00f6r komma ih\u00e5g hur viktigt det \u00e4r att du optimerar dina videoklipp och hj\u00e4lper Google att inte bara hitta dem utan ocks\u00e5 att l\u00e4sa dem.<br \/>\nDet finns nu m\u00e4ngder av videoinneh\u00e5ll och m\u00e5nga 1000 nya videor produceras varje dag. Om du inte vill g\u00e5 vilse i m\u00e4ngden m\u00e5ste du presentera dina videor p\u00e5 ett s\u00e5dant s\u00e4tt att de kan hittas.<\/p>\n<h2>Hur hj\u00e4lper du Google att f\u00f6rst\u00e5 videoinneh\u00e5ll?<\/h2>\n<p>Som s\u00e5 ofta p\u00e5 Internet \u00e4r svaret \u00e4ven h\u00e4r: text. Videor m\u00e5ste ocks\u00e5 beskrivas och optimeras och i b\u00e4sta fall f\u00f6rses med undertexter f\u00f6r att kunna hittas.<a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/03\/browser-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2443 alignright\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2017\/03\/browser-1.png\" alt=\" bredd=\"289\" height=\"289\" \/><\/a><\/p>\n<p>De som laddar upp sina videor p\u00e5 YouTube kan g\u00f6ra mycket f\u00f6r att optimera dem.<\/p>\n<h3>1. s\u00f6ktermer<\/h3>\n<p>F\u00f6rst och fr\u00e4mst b\u00f6r du <strong>Motsvarande s\u00f6kord.<\/strong> f\u00f6r din video. Google Keyword Planner hj\u00e4lper dig att hitta s\u00f6kord som har m\u00e5nga s\u00f6kare men liten konkurrens.<br \/>\nDet \u00e4r b\u00e4st att optimera varje video f\u00f6r en s\u00f6kterm. Du b\u00f6r n\u00e4mna detta redan i titeln och upprepa det i texten som beskriver videon.<\/p>\n<h3>2. etiketter<\/h3>\n<p>Anv\u00e4nd alternativet f\u00f6r att skriva in din s\u00f6kterm i taggarna. YouTube tillhandah\u00e5ller ett f\u00e4lt f\u00f6r detta n\u00e4r du laddar upp din video. Det \u00e4r ocks\u00e5 h\u00e4r som eventuella relaterade s\u00f6kord h\u00f6r hemma. Om du till exempel har en bilverkstad och visar ett d\u00e4ckbyte kan du anv\u00e4nda f\u00f6ljande <strong>Taggar<\/strong> t.ex. d\u00e4ckbyte (som huvudnyckelord), d\u00e4ck, byta d\u00e4ck, sommard\u00e4ck, vinterd\u00e4ck och liknande. Taggar hj\u00e4lper dig att bli hittad. Du kan d\u00e4rf\u00f6r g\u00e4rna l\u00e4gga till n\u00e5gra fler taggar h\u00e4r.<\/p>\n<h3>3. beskrivning av din video<\/h3>\n<p>I beskrivningen av din video b\u00f6r du ocks\u00e5 anv\u00e4nda ditt huvudnyckelord och l\u00e4mpliga andra s\u00f6kord. Med hj\u00e4lp av beskrivningen vet Google och d\u00e4rmed YouTube vad din video handlar om. Endast p\u00e5 detta s\u00e4tt kan s\u00f6kmotorn skicka dig l\u00e4mpliga bes\u00f6kare. Det \u00e4r d\u00e4rf\u00f6r bra att beskriva videon i detalj i beskrivningen. Behandla <strong>Text i beskrivningen<\/strong> precis som du skulle g\u00f6ra med en text p\u00e5 din <a href=\"https:\/\/webhosting.de\/sv\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Webbplats<\/a> skulle t\u00e4cka. Ge viktig information, strukturera texten och anv\u00e4nd inte bara huvudnyckelordet utan \u00e4ven relaterade nyckelord f\u00f6r att beskriva videon. Om du ger en detaljerad beskrivning kommer du att ligga ett stort steg f\u00f6re dina konkurrenter. De flesta som producerar en video sl\u00f6sar inte l\u00e4ngre tid p\u00e5 att beskriva den i detalj.<\/p>\n<h3>Fj\u00e4rde undertitel<\/h3>\n<p>Undertexter i video anv\u00e4nds egentligen bara n\u00e4r m\u00e5lgruppen inte kan spr\u00e5ket som anv\u00e4nds i videon. Undertexter \u00e4r dock ocks\u00e5 anv\u00e4ndbara f\u00f6r anv\u00e4ndarna. Personer med funktionshinder uppskattar det mycket om dina videor \u00e4r transkriberade (= nedskrivna) s\u00e5 att de kan f\u00f6lja dem p\u00e5 det s\u00e4ttet.<br \/>\nYouTube transkriberar automatiskt dina videor - \u00e4ven till olika spr\u00e5k. Tyv\u00e4rr \u00e4r \u00f6vers\u00e4ttningen ofta riktigt d\u00e5lig, vilket g\u00f6r att man helt missar inneb\u00f6rden. D\u00e4rf\u00f6r b\u00f6r du ta en titt p\u00e5 transkriptionen i videohanteraren och korrigera den vid behov. P\u00e5 s\u00e5 s\u00e4tt hj\u00e4lper du inte bara de funktionshindrade utan skiljer dig ocks\u00e5 fr\u00e5n konkurrenterna.<\/p>\n<h3>5. Inb\u00e4ddning p\u00e5 den egna webbplatsen<\/h3>\n<p>En skapad video b\u00f6r naturligtvis alltid b\u00e4ddas in p\u00e5 din egen webbplats. Detta \u00e4r trots allt ocks\u00e5 <strong>Inneh\u00e5ll och videoinneh\u00e5ll<\/strong> \u00e4r positivt bed\u00f6md av Google.<br \/>\nSe till att du inte anv\u00e4nder samma text som du anv\u00e4nde f\u00f6r att beskriva din video p\u00e5 YouTube. Detta skulle trots allt ocks\u00e5 betraktas som en kopia. <a href=\"https:\/\/webhosting.de\/sv\/die-5-elemente-einer-guten-landing-page\/\">Inneh\u00e5ll<\/a> och i v\u00e4rsta fall bestraffas av Google.<\/p>\n<h2>Slutsats<\/h2>\n<p>Att skapa videoinneh\u00e5ll \u00e4r mycket mer tidskr\u00e4vande \u00e4n att skapa text, men det \u00e4r ocks\u00e5 mycket mer v\u00e4rdefullt f\u00f6r s\u00f6kmotorerna. Det \u00e4r viktigt att du inte bara planerar tid f\u00f6r att skapa din video utan ocks\u00e5 f\u00f6r att skapa texter f\u00f6r att beskriva dina videor p\u00e5 YouTube och din webbplats. F\u00f6r det \u00e4r sant: Google kan (\u00e4nnu) inte l\u00e4sa videoinneh\u00e5ll och beh\u00f6ver din hj\u00e4lp med en detaljerad beskrivning.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sp\u00e4testens seitdem Google YouTube aufgekauft hat, ist deutlich, wie wichtig Videos f\u00fcr das Internet geworden sind. Auch immer schnellere Internetzug\u00e4nge sorgen daf\u00fcr, dass Videocontent immer beliebter wird und t\u00e4glich millionenfach konsumiert wird. Daher wird es immer wichtiger, dass Webseitenbetreiber Videoinhalte zur Verf\u00fcgung stellen. Besucher und zuk\u00fcnftige Kunden lieben es, sich kleine aber feine Videos anzusehen, 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