{"id":4453,"date":"2020-10-30T23:25:04","date_gmt":"2020-10-30T22:25:04","guid":{"rendered":"https:\/\/webhosting.de\/?p=4453"},"modified":"2020-10-30T23:25:04","modified_gmt":"2020-10-30T22:25:04","slug":"oevergangen-fran-fysisk-till-digital-produkt","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/der-wandel-vom-physischen-zum-digitalen-produkt\/","title":{"rendered":"F\u00f6rvandlingen fr\u00e5n fysisk till digital produkt"},"content":{"rendered":"

F\u00f6r bara n\u00e5gra \u00e5r sedan stod ton\u00e5ringar och unga vuxna i elektronikbutikernas g\u00e5ngar p\u00e5 helgerna och lyssnade p\u00e5 CD-skivor i timmar. F\u00f6r det var det enda s\u00e4ttet att lyssna p\u00e5 ett album - i den Internet<\/a> Musik fanns \u00e4nnu inte att k\u00f6pa lagligt och smartphones hade \u00e4nnu inte n\u00e5tt slutkonsumenten. S\u00e5 om du ville ha ett nytt album av ditt favoritband var detta det enda s\u00e4ttet att f\u00e5 en uppfattning om huruvida resten av l\u00e5tarna var v\u00e4rda att lyssna p\u00e5.
\nFilmer och ibland spel f\u00f6r spelkonsolen eller datorn hyrdes fortfarande fr\u00e5n videobutiken. Folk tr\u00e4ffades ocks\u00e5 d\u00e4r under helgen f\u00f6r att f\u00e5 tag p\u00e5 en av de eftertraktade dvd-skivorna.
\nF\u00f6r det \u00e4r f\u00f6rst d\u00e5 som du kan se dem p\u00e5 din DVD-spelare hemma p\u00e5 l\u00f6rdagskv\u00e4llen.
\nLjudspel eller b\u00f6cker fanns d\u00e4remot i l\u00e5nebiblioteket - \u00e4ven h\u00e4r var det obligatoriskt att \u00e5ka dit varje vecka. Du beh\u00f6vde ju nya b\u00f6cker eller ljudspel som du kunde lyssna p\u00e5 under veckan.<\/p>\n

\"franchise-ekhandel\"<\/a>Digitala produkter i vardagen<\/h2>\n

Mycket l\u00e5ngsamt kom den digitala produkten \u00e4ntligen in. Resan till videobutiken var inte l\u00e4ngre n\u00f6dv\u00e4ndig och \u00e5terkomsten av medierna kunde inte heller l\u00e4ngre gl\u00f6mmas bort. Pl\u00f6tsligt fanns iTunes och Co. Man kunde spontant best\u00e4mma sig f\u00f6r vilken film man ville se p\u00e5 l\u00f6rdagskv\u00e4llen, och alla kopior var inte l\u00e4ngre l\u00e5nade. I st\u00e4llet kunde s\u00e5 m\u00e5nga som ville f\u00e5 tillg\u00e5ng till medierna och titta p\u00e5 dem omedelbart.
\nMusik kan ocks\u00e5 k\u00f6pas p\u00e5 detta s\u00e4tt i dag. Eftersom l\u00e5tarna \u00e4r tillg\u00e4ngliga f\u00f6r n\u00e5gra euro \u00e4r olagliga nedladdningar inte l\u00e4ngre n\u00f6dv\u00e4ndiga - man beh\u00f6ver ju inte beg\u00e5 st\u00f6ld f\u00f6r n\u00e5gra euro. Detta finns naturligtvis fortfarande kvar, men medvetenheten om or\u00e4ttvisor har \u00f6kat kraftigt p\u00e5 detta omr\u00e5de.<\/p>\n

Andra plattformar som Audible erbjuder ljudb\u00f6cker f\u00f6r en liten summa och p\u00e5 iBooks eller Amazon<\/a> kan du ladda ner de b\u00f6cker du vill l\u00e4sa direkt till din surfplatta. Inte heller h\u00e4r beh\u00f6ver man g\u00e5 till n\u00e4rmaste bokhandel.
\nOch folk accepterar g\u00e4rna att de inte l\u00e4ngre kan r\u00f6ra produkten. Eftersom produkten \u00e4r tillg\u00e4nglig digitalt och tillverkningskostnaderna \u00e4r eliminerade kan du ocks\u00e5 f\u00e5 den billigare. Ofta sparar du n\u00e5gra euro j\u00e4mf\u00f6rt med den fysiska produkten.<\/p>\n

\"stock-tablet-ecommerce\"<\/a>Bli bekant med digitala produkter<\/h2>\n

M\u00e5nga m\u00e4nniskor har dock \u00e4nnu inte kommit helt och h\u00e5llet in i den digitala v\u00e4rlden. De kan inte riktigt v\u00e4nja sig vid tanken p\u00e5 att inte l\u00e4ngre k\u00f6pa n\u00e4sta film i butiken och d\u00e4rmed h\u00e5lla en produkt i handen, utan \"bara\" ladda ner den till sin dator. Man f\u00e5r snabbt en k\u00e4nsla av att man betalar f\u00f6r en produkt som senare kan \"f\u00f6rsvinna\".<\/p>\n

iTunes och Co. hj\u00e4lper till<\/h2>\n

iTunes, Amazon, Deezer och Spotify hj\u00e4lper till att \u00f6vervinna detta hinder. Alla stora tillverkare har nu appar f\u00f6r smartphones, surfplattor, datorer och tv-apparater som du kan anv\u00e4nda f\u00f6r att logga in p\u00e5 ditt konto. D\u00e4r har du tillg\u00e5ng till alla filmer, musikstycken, ljudb\u00f6cker, b\u00f6cker, spel och alla andra digitala produkter som du n\u00e5gonsin har k\u00f6pt. \u00c4garen av en film har allts\u00e5 tillg\u00e5ng till sina produkter fr\u00e5n alla sina enheter. Detta \u00e4r f\u00f6rst\u00e5s oslagbart - eftersom du inte l\u00e4ngre har hundratals DVD-skivor och CD-skivor i ditt vardagsrum, men inneh\u00e5llet \u00e4r fortfarande tillg\u00e4ngligt n\u00e4r som helst.<\/p>\n

\"schaubild-ecommerce\"<\/a>P\u00e5 v\u00e4g mot eLearning<\/h2>\n

L\u00e4randet blir ocks\u00e5 digitalt. Eleverna har l\u00e4nge vetat att de snabbt kan googla saknade kunskaper utan problem. eLearning \u00e4r sedan l\u00e4nge k\u00e4nt och popul\u00e4rt i USA och h\u00e5ller p\u00e5 att sl\u00e5 igenom \u00e4ven i Tyskland. Till och med p\u00e5 plattformar som Amazon kan l\u00e4rare l\u00e4gga ut och s\u00e4lja sitt eget undervisningsmaterial - i det h\u00e4r fallet videokurser. P\u00e5 s\u00e5 s\u00e4tt \u00e4r kunskapen ocks\u00e5 tillg\u00e4nglig och kan tas tillvara n\u00e4r som helst och var som helst. Eleverna beh\u00f6ver bara v\u00e4lja det inneh\u00e5ll som passar dem och kan komma ig\u00e5ng - ofta till ett mycket l\u00e4gre pris \u00e4n p\u00e5 VHS.<\/p>\n

Slutsats<\/h2>\n

N\u00e4r du v\u00e4l har bekantat dig med de m\u00f6jligheter som digitala produkter<\/a> F\u00f6r\u00e4ndringen blir snabbt en del av vardagen. Vem vill inte ha sin musik- eller filmsamling med sig vart han eller hon \u00e4n g\u00e5r? Med iTunes, Amazon och Co. \u00e4r det ganska enkelt.<\/p>\n

\"tillverkare<\/a>
\nAtt byta fr\u00e5n en riktig bok till en digital bok som bara kan l\u00e4sas p\u00e5 en surfplatta kr\u00e4ver d\u00e4remot en viss tillv\u00e4njning.
\nF\u00f6rr eller senare kommer detta dock att ta plats i v\u00e5r vardag, om det inte redan har gjort det. \u00d6verg\u00e5ngen fr\u00e5n fysiska till digitala produkter har definitivt g\u00e5tt fram\u00e5t och har gett mer bekv\u00e4mlighet. Vi \u00e4r nu vana vid att ha all musik och alla filmer - f\u00f6r att bara n\u00e4mna tv\u00e5 digitala produkter - till hands var vi \u00e4n befinner oss.<\/p>","protected":false},"excerpt":{"rendered":"

Es ist erst wenige Jahre her, dass Jugendliche und junge Erwachsene am Wochenende in den G\u00e4ngen der Elektrofachm\u00e4rkte standen und stundenlang CDs h\u00f6rten. Denn dies war die einzige M\u00f6glichkeit in ein Album reinzuh\u00f6ren – im Internet gab es Musik noch nicht legal zu kaufen und auch die Smartphones waren noch nicht beim Endverbraucher angekommen. Wer 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