{"id":4454,"date":"2020-10-30T21:12:33","date_gmt":"2020-10-30T20:12:33","guid":{"rendered":"https:\/\/webhosting.de\/?p=4454"},"modified":"2020-10-30T21:12:33","modified_gmt":"2020-10-30T20:12:33","slug":"retargeting-facebook-marketing-works-that","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/retargeting-im-facebook-marketing-funktioniert-das\/","title":{"rendered":"Retargeting i Facebook-marknadsf\u00f6ring - fungerar det?"},"content":{"rendered":"<p>Retargeting l\u00e5ter f\u00f6rst \"farligt\". Men alla som \u00e4r bekanta med <a href=\"https:\/\/webhosting.de\/sv\/facebook-likes-kaufen-der-koenigsweg-zur-kundenvertreibung\/\">Facebook<\/a> Marknadsf\u00f6ringen kommer inte att kunna undvika att ta upp detta \u00e4mne.<br \/>\n\u00c4ven om du kanske inte k\u00e4nner till begreppet (\u00e4nnu) har du garanterat redan st\u00f6tt p\u00e5 retargeting.<\/p>\n<h2>Hur retargeting fungerar<\/h2>\n<p>Du har f\u00f6rmodligen redan upplevt detta. Du bes\u00f6ker en butik p\u00e5 internet, tittar p\u00e5 en viss produkt och sedan f\u00f6ljer den dig \u00f6verallt. Du befinner dig p\u00e5 en helt annan <a href=\"https:\/\/webhosting.de\/sv\/eine-eigene-webseite-fuer-ihr-unternehmen-ja-oder-nein\/\">Webbplats<\/a> eller p\u00e5 Facebook och pl\u00f6tsligt ser du produkten igen - antingen direkt i din tidslinje eller p\u00e5 sidan av webbplatsen. Detta \u00e4r ingen tillf\u00e4llighet.Den h\u00e4r typen av reklam kallas retargeting.<br \/>\nDu har redan visat att du \u00e4r intresserad av produkten, vilket g\u00f6r att svinnet h\u00e5lls mycket l\u00e5gt. Detta lagras i en ofarlig cookie, som inte \u00e4r n\u00e5got annat \u00e4n en liten textfil, p\u00e5 din dator. Eftersom du har visat intresse antas det ocks\u00e5 att reklamen inte st\u00f6r dig utan st\u00f6der dig i ditt k\u00f6pbeslut.<\/p>\n<h2><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/facebook-pixel.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-3398\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/facebook-pixel-1024x198.png\" alt=\"facebook-pixel\" width=\"696\" height=\"135\" \/><\/a>B\u00f6r alla webbplats\u00e4gare f\u00f6rlita sig p\u00e5 retargeting?<\/h2>\n<p>Om du har en n\u00e4tbutik eller s\u00e4ljer en annan produkt p\u00e5 din webbplats \u00e4r det en bra id\u00e9 att investera i reklam p\u00e5 n\u00e4tet. Om du i f\u00f6rv\u00e4g l\u00e4gger in en liten pixel p\u00e5 din webbplats, som inte \u00e4r mer \u00e4n en liten kod, kan du forts\u00e4tta att h\u00e4nvisa till kunder som redan har bes\u00f6kt din webbplats. Detta \u00e4r naturligtvis logiskt. Ofta k\u00f6per kunden ju f\u00f6rst efter den sjunde kontakten med kunden. <a href=\"https:\/\/webhosting.de\/sv\/existenzgruendung-online-chancen-und-stolpersteine\/\">F\u00f6retag<\/a> - oavsett om det \u00e4r online eller offline.<br \/>\nRetargeting hj\u00e4lper dig d\u00e4rf\u00f6r att \u00f6vertyga dina kunder och f\u00e5 dem tillbaka till din webbplats. P\u00e5 detta s\u00e4tt \u00e4r retargeting ocks\u00e5 en form av kundbevarande.<br \/>\nGenom att visa annonsen upprepade g\u00e5nger f\u00e5r dina potentiella kunder en k\u00e4nsla av att du \u00e4r den b\u00e4sta adressen f\u00f6r den h\u00e4r produkten, och de kommer antagligen inte att leta p\u00e5 andra webbplatser.<\/p>\n<h2><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/retargeting-webhosting-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3402\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/retargeting-webhosting-2.jpg\" alt=\"\u00e5terriktning av webbhotell-2\" width=\"693\" height=\"743\" \/><\/a>Riktad reklam<\/h2>\n<p>Riktad reklam \u00e4r definitivt mer kostnadseffektiv. \u00c4ven om priset f\u00f6r kundens faktiska klick \u00e4r h\u00f6gre kan man anta att om kunden kommer i kontakt med produkten igen \u00e4r det mycket mer sannolikt att han eller hon k\u00f6per \u00e4n en helt ny kund som kanske har f\u00f6r avsikt att ta reda p\u00e5 mer om produkten.<br \/>\nRetargeting hj\u00e4lper dig att visa annonser endast f\u00f6r kunder som redan har uttryckt intresse.<\/p>\n<h2><\/h2>\n<h2>Kritik mot retargeting<\/h2>\n<p>Anv\u00e4ndare kan snabbt k\u00e4nna sig \"sp\u00e5rade\" av retargeting. De f\u00e5r intrycket att uppgifter om deras sj\u00e4lvbeteende samlas in helt utan deras samtycke s\u00e5 att de kan bli tilltalade om och om igen - utan att de vill det. Detta leder ocks\u00e5 till att dataskyddsf\u00f6retr\u00e4dare \u00e4r emot retargeting. Ur en n\u00e4tbutiksoperat\u00f6rs synvinkel \u00e4r retargeting f\u00f6rst\u00e5s helt logiskt, men ur anv\u00e4ndarens synvinkel b\u00f6r det inte vara f\u00f6r mycket av det goda. Med en s\u00e5 kallad frekvensbegr\u00e4nsning kan marknadsf\u00f6rare p\u00e5 n\u00e4tet best\u00e4mma visningsfrekvensen och dra nytta av detta. F\u00f6r om man utg\u00e5r fr\u00e5n sig sj\u00e4lv blir det snabbt tydligt: ingen vill se samma annons om och om igen. Om detta sker under reklampauser p\u00e5 TV, byter vi helt enkelt om. Om detta sker p\u00e5 Internet kan vi anv\u00e4nda en adblocker och p\u00e5 s\u00e5 s\u00e4tt st\u00e4nga av reklamen helt och h\u00e5llet.<br \/>\nN\u00e4r detta v\u00e4l har skett kan du inte f\u00e5 tillbaka de kunder som redan hade varan\/varorna i sin kundvagn och som eventuellt bara tillh\u00f6r gruppen \"kunder som \u00f6verger sin kundvagn\". Den h\u00e4r m\u00e5lgruppen \u00e4r redan \u00f6vertygad av dig, de beh\u00f6ver bara g\u00f6ra det sista klicket f\u00f6r att slutf\u00f6ra k\u00f6pet. Om du irriterar denna m\u00e5lgrupp, avvisar du kunderna till ditt f\u00f6retag.<br \/>\nS\u00e5 om du best\u00e4mmer dig f\u00f6r att anv\u00e4nda retargeting, var f\u00f6rsiktig s\u00e5 att du inte g\u00f6r dina potentiella kunder uppr\u00f6rda.<\/p>\n<h2><a href=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/retargeting-facebook-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3401\" src=\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/retargeting-facebook-2.jpg\" alt=\"\u00e5terriktning-facebook-2\" width=\"693\" height=\"743\" \/><\/a>Slutsats<\/h2>\n<p>F\u00f6r \u00e5terf\u00f6rs\u00e4ljare och marknadsf\u00f6rare p\u00e5 n\u00e4tet i allm\u00e4nhet \u00e4r retargeting p\u00e5 Facebook, Google och Co. en v\u00e4lsignelse. Det s\u00e4kerst\u00e4ller ju att spridningsf\u00f6rlusten av reklam \u00e4r l\u00e5g och att kostnaderna inte skjuter i h\u00f6jden. Det b\u00f6r dock hanteras med f\u00f6rsiktighet. Ordspr\u00e5ket \"G\u00f6r mot andra som du vill att de ska g\u00f6ra mot dig\". passar perfekt h\u00e4r. Var och en av oss omges av massor av reklam varje dag och vi har ocks\u00e5 en relativt h\u00f6g tolerans n\u00e4r det g\u00e4ller reklam. Men n\u00e4r det blir f\u00f6r mycket blir vi uppr\u00f6rda, och d\u00e5 anstr\u00e4nger vi oss och investerar v\u00e5r tid f\u00f6r att st\u00e4nga av det som g\u00f6r oss uppr\u00f6rda.<br \/>\nOm du anv\u00e4nder retargeting p\u00e5 ett klokt s\u00e4tt kan det hj\u00e4lpa dig att \u00f6ka f\u00f6rs\u00e4ljningen utan att irritera dina kunder. Tv\u00e4rtom kan dina kunder ocks\u00e5 ta din noggranna reklam som en p\u00e5minnelse och \u00e5terv\u00e4nda till din webbplats f\u00f6r att slutligen avsluta f\u00f6rs\u00e4ljningen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Retargeting h\u00f6rt sich erst einmal &#8222;gef\u00e4hrlich&#8220; an. Aber jeder, der sich mit Facebook Marketing besch\u00e4ftigt, wird nicht drum herum kommen sich mit dem Thema auseinander zu setzen. Und auch, wenn Ihnen der Begriff vielleicht (noch) nicht gel\u00e4ufig ist, Sie sind garantiert bereits \u00fcber das Retargeting gestolpert. So funktioniert Retargeting Sie haben das sicher schon erlebt. 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