Alla som vill starta ett f\u00f6retag eller redan \u00e4r butiks\u00e4gare st\u00e4ller sig n\u00e5gon g\u00e5ng fr\u00e5gan: P\u00e5 vilket omr\u00e5de kan jag generera mer f\u00f6rs\u00e4ljning - online eller i en butik? Kanske \u00e4r det ocks\u00e5 m\u00f6jligt att kombinera b\u00e5da formerna?<\/p>\n Ett av de viktigaste sk\u00e4len till att ha en n\u00e4tbutik \u00e4r att den inte kostar n\u00e5gon extra butikshyra. Dessutom beh\u00f6ver du knappt n\u00e5gon eller ingen extra personal f\u00f6r en n\u00e4tbutik och \u00f6kar d\u00e4rmed inte personalkostnaderna, utan f\u00e5r nya kunder. Innan du ger dig in i onlinehandel b\u00f6r du vara medveten om att det finns mycket att l\u00e4ra sig. Eftersom F\u00f6r att s\u00e4kra din verksamhet f\u00f6r framtiden b\u00f6r du planera att b\u00f6rja s\u00e4lja p\u00e5 n\u00e4tet f\u00f6rr snarare \u00e4n senare. Eftersom det tar tid f\u00f6r ditt f\u00f6retag att komma ig\u00e5ng och att hittas i s\u00f6kmotorerna \u00e4r det en bra id\u00e9 att b\u00f6rja expandera ditt f\u00f6retag tidigt.<\/p>","protected":false},"excerpt":{"rendered":" Wenn man durch die Fussg\u00e4ngerzone geht, wird es ganz deutlich: Der Online-Handel hat sich zu einem wahren Gesch\u00e4ftskiller entwickelt. Viele Gesch\u00e4fte sind geschlossen und das aus gutem Grund. Die Ladenmieten sind stark \u00fcberh\u00f6ht, Strom, Steuern, Vorschriften und nicht zahlende Kunden tun ihr \u00fcbriges. Und letztendlich \u00fcberzeugt das Internet immer mehr Kunden, Online ihre Eink\u00e4ufe zu 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gesch\u00e4fte aus der fussg\u00e4ngerzone auch online eine pr\u00e4senz zeigen sollten","online shop","gesch\u00e4ft","fussg\u00e4ngerzone","marketing","shopping"],"_eb_reusable_block_ids":[],"rank_math_focus_keyword":null,"rank_math_og_content_image":null,"_yoast_wpseo_metadesc":"Dein Shop in der Fussg\u00e4ngerzone braucht einen Online Shop. Wir zeigen dir was du ben\u00f6tigst damit du schneller deine Produkte verkaufne kannst","_yoast_wpseo_content_score":"90","_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_keywordsynonyms":"[\"\"]","_yoast_wpseo_estimated-reading-time-minutes":null,"rank_math_description":"Dein Shop in der Fussg\u00e4ngerzone braucht einen Online Shop. Wir zeigen dir was du ben\u00f6tigst damit du schneller deine Produkte verkaufne kannst","surfer_last_post_update":null,"surfer_last_post_update_direction":null,"surfer_keywords":null,"surfer_location":null,"surfer_draft_id":null,"surfer_permalink_hash":null,"surfer_scrape_ready":null,"_thumbnail_id":"1332","footnotes":null,"_links":{"self":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/comments?post=4455"}],"version-history":[{"count":0,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/posts\/4455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/media?parent=4455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/categories?post=4455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhosting.de\/sv\/wp-json\/wp\/v2\/tags?post=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"paket-2\"](\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/pakete-2.jpg\")
<\/a><\/p>\nDetaljhandel - online, offline eller b\u00e5da?<\/h2>\n
\nEn n\u00e4tbutik \u00e4r ocks\u00e5 \u00f6ppen 24 timmar om dygnet, 7 dagar i veckan, utan att du beh\u00f6ver vara n\u00e4rvarande. N\u00e4r en best\u00e4llning tas emot f\u00e5r du ett meddelande via e-post.
\nDet \u00e4r mycket billigare att \u00f6ppna en butik p\u00e5 Internet \u00e4n att \u00f6ppna en butik. Naturligtvis kr\u00e4vs det en investering \u00e4ven h\u00e4r, s\u00e4rskilt om du inte kan programmera din webbutik sj\u00e4lv.
\nEn n\u00e4tbutik \u00e4r dock s\u00e4rskilt intressant om du redan har en butik och d\u00e4rmed produkter att s\u00e4lja och \"bara\" beh\u00f6ver l\u00e4gga ut dem p\u00e5 Internet. Att skapa en n\u00e4tbutik \u00e4r en eng\u00e5ngsinvestering, men garanterar att du inte bara \u00e4r n\u00e4rvarande p\u00e5 n\u00e4tet utan ocks\u00e5 har en extra inkomstk\u00e4lla. Detta blir intressant senast n\u00e4r du inte l\u00e4ngre kan h\u00e5lla din butik \u00f6ppen p\u00e5 g\u00e5gatan.<\/p>\n![\"Bes\u00f6k](\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/besuchen-sie-unseren-onlineshop-2.jpg\")
<\/a>Om du \u00e4r medveten om att en n\u00e4tbutik till en b\u00f6rjan kr\u00e4ver mycket arbete av dig och d\u00e4refter kr\u00e4ver din st\u00e4ndiga omv\u00e5rdnad (som dock reduceras till n\u00e5gra timmar i veckan), \u00e4r detta definitivt en m\u00f6jlighet att expandera och framtidss\u00e4kra din verksamhet. N\u00e4r fler och fler butiker p\u00e5 g\u00e5gatorna st\u00e4ngs blir g\u00e5gatorna allt mindre attraktiva f\u00f6r kunderna. Som ett resultat av detta \u00e4r kunderna inte l\u00e4ngre villiga att betala dyra parkeringsavgifter och, i v\u00e4rsta fall, resa l\u00e5nga str\u00e4ckor f\u00f6r att komma till din butik.<\/p>\nHandel p\u00e5 n\u00e4tet - inte ens<\/h2>\n
\nHandel p\u00e5 n\u00e4tet kr\u00e4ver andra, mer specialiserade kunskaper \u00e4n att starta en butik. En \u00e5terf\u00f6rs\u00e4ljare p\u00e5 n\u00e4tet b\u00f6r ha en k\u00e4nsla f\u00f6r design, redan veta n\u00e5got om programmering och Webbplats<\/a> har h\u00f6rt och vet att hans produkter m\u00e5ste presenteras p\u00e5 ett annat s\u00e4tt p\u00e5 Internet \u00e4n i en butik. Den som inte tar tag i detta \u00e4mne i f\u00f6rv\u00e4g kommer att beh\u00f6va mycket pengar f\u00f6r att lyckas med sin start i onlinehandeln.
\nEn uppenbar nackdel med en n\u00e4tbutik \u00e4r bristen p\u00e5 haptik. Dina kunder m\u00e5ste kunna lita p\u00e5 dina produktbilder och produktbeskrivningar. De framtida kunderna kan inte ta produkterna i handen och unders\u00f6ka dem med \u00f6gonen.<\/p>\n![\"lager](\"https:\/\/webhosting.de\/wp-content\/uploads\/2018\/08\/lager-mit-paketen-2-1024x405.jpg\")
<\/a>
\nDe returer som kan uppst\u00e5 till f\u00f6ljd av detta \u00e4r en betydande nackdel och en kostnadspost f\u00f6r n\u00e4tbutiksoperat\u00f6ren. Returer kostar mycket pengar. Till exempel kan de returnerade varorna endast s\u00e4ljas som begagnade varor. Det kostar ocks\u00e5 tid att f\u00f6rbereda och behandla deklarationen.
\nDet mest kundv\u00e4nliga och billigaste alternativet \u00e4r d\u00e4rf\u00f6r att minimera returerna. Detta kan g\u00f6ras genom att skapa ett meningsfullt produktfoto och en detaljerad beskrivning. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00e5 bra Bilder<\/a> men ocks\u00e5 videor av produkterna. Tillverkare erbjuder ofta material gratis h\u00e4r.<\/p>\nSlutsats<\/h2>\n