{"id":5300,"date":"2020-11-25T08:26:57","date_gmt":"2020-11-25T07:26:57","guid":{"rendered":"https:\/\/webhosting.de\/?p=5300"},"modified":"2020-11-25T08:27:31","modified_gmt":"2020-11-25T07:27:31","slug":"conversational-search-google-will-improve-search-results","status":"publish","type":"post","link":"https:\/\/webhosting.de\/sv\/conversational-search-google-will-suchergebnisse-weiter-verbessern\/","title":{"rendered":"Konversationss\u00f6kning - Google vill ytterligare f\u00f6rb\u00e4ttra s\u00f6kresultaten"},"content":{"rendered":"

Google<\/a> \u00e4r den \u00f6verl\u00e4gset viktigaste s\u00f6kmotorn i n\u00e4stan alla l\u00e4nder i v\u00e4rlden, men den arbetar fortfarande p\u00e5 att st\u00e4ndigt f\u00f6rb\u00e4ttra sina resultat. I oktober f\u00f6rra \u00e5ret beslutade bland annat Uppdatering Bert<\/a> som hj\u00e4lper till att b\u00e4ttre klassificera sammanhanget f\u00f6r enskilda ord i l\u00e5nga s\u00f6kfr\u00e5gor. Nu har Google lanserat den nya Samtalsbaserad s\u00f6kning<\/a> som tolkar den kontextuella f\u00f6rst\u00e5elsen \u00f6ver flera p\u00e5 varandra f\u00f6ljande s\u00f6kfr\u00e5gor och d\u00e4rmed syftar till att f\u00f6rst\u00e5 den faktiska s\u00f6kintentionen \u00e4nnu b\u00e4ttre.<\/p>\n\n\n\n

Google f\u00f6rklarar till exempel konversationss\u00f6kning med hj\u00e4lp av en konversation mellan tv\u00e5 personer, d\u00e4r samtalsparterna utbyter olika fr\u00e5gor om samma \u00e4mne. Under processen gl\u00f6mmer personerna naturligtvis inte sammanhanget f\u00f6r fr\u00e5gorna och den information som tidigare utbytts med varandra, vilket leder till att ytterligare fr\u00e5gor besvaras beroende p\u00e5 sammanhanget. I framtiden b\u00f6r detta ocks\u00e5 vara en funktion i Google Search.<\/p>\n\n\n\n

S\u00f6kresultaten tar h\u00e4nsyn till historik<\/h2>\n\n\n\n

Enligt Google ger konversationss\u00f6kning b\u00e4ttre resultat, s\u00e4rskilt f\u00f6r s\u00f6kfr\u00e5gor som kan tolkas p\u00e5 olika s\u00e4tt. S\u00f6kmotorn klarg\u00f6r detta med exemplet Thanksgiving. Anv\u00e4ndare som s\u00f6ker efter ett kalkonrecept i den f\u00f6rsta fr\u00e5gan f\u00e5r relevanta resultat eftersom fr\u00e5gan har en tydlig s\u00f6kintention.<\/p>\n\n\n\n

Anv\u00e4ndaren s\u00f6ker sedan efter \"carving\". Google kan nu antingen visa resultat som handlar om tr\u00e4bearbetning (snida, mejsla, sk\u00e4ra upp) eller Instruktioner<\/a> f\u00f6r att sk\u00e4ra upp en kalkon. Hittills har resultaten huvudsakligen tagits fram med den vanligaste tolkningen. Samtal S\u00f6k p\u00e5<\/a> Nu s\u00e4kerst\u00e4lls att tidigare s\u00f6kfr\u00e5gor ocks\u00e5 beaktas och att anv\u00e4ndaren i exemplet med \"carving\" med stor sannolikhet kommer att s\u00f6ka information om hur man sk\u00e4r en kalkon.<\/p>\n\n\n\n

Relevant information om relaterade \u00e4mnen<\/h2>\n\n\n\n

Dessutom k\u00e4nner den nya spr\u00e5kf\u00f6rst\u00e5elsefunktionen igen s\u00f6kfr\u00e5gor inom ett visst \u00e4mnesomr\u00e5de. Detta \u00e4r t\u00e4nkt att automatiskt visa ytterligare information fr\u00e5n relevanta \u00e4mnesomr\u00e5den. I ett exempel f\u00f6rklarar Google att s\u00f6kningar efter filmerna \"Polarexpress\" och \"A Christmas Story\" troligen gjordes f\u00f6r att anv\u00e4ndaren letar efter familjev\u00e4nliga filmer till jul. En lista med andra relevanta titlar visas sedan automatiskt i resultatet.<\/p>\n\n\n\n

\"\"
\"Liknande fr\u00e5gor\" (Bild: Google)<\/figcaption><\/figure>\n\n\n\n

Kontextuellt l\u00e4rande \u00e4r ocks\u00e5 avsett att hj\u00e4lpa anv\u00e4ndaren med relevanta f\u00f6ljdfr\u00e5gor. F\u00f6r detta \u00e4ndam\u00e5l visas relaterade s\u00f6kningar till konkreta fr\u00e5gor redan i avsnittet \"Liknande fr\u00e5gor\". I framtiden kommer de fr\u00e5gor som visas d\u00e4r att relatera till tidigare s\u00f6kningar och inte bara till den konkreta fr\u00e5gan.<\/p>","protected":false},"excerpt":{"rendered":"

Den nya Conversational Search tar h\u00e4nsyn till ledningen i flera fr\u00e5gor f\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 s\u00f6kintentionen.<\/p>","protected":false},"author":2,"featured_media":5298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[673],"tags":[912,115,113],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computer_und_internet","tag-ergebnisse","tag-google","tag-suchmaschine"],"acf":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"litespeed-optimize-size":null,"litespeed-optimize-set":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"stockpack_author_name":null,"stockpack_author_url":null,"stockpack_provider":null,"stockpack_image_url":null,"stockpack_license":null,"stockpack_license_url":null,"stockpack_modification":null,"color":null,"original_id":null,"original_url":null,"original_link":null,"unsplash_location":null,"unsplash_sponsor":null,"unsplash_exif":null,"unsplash_attachment_metadata":null,"_elementor_is_screenshot":null,"surfer_file_name":null,"surfer_file_original_url":null,"envato_tk_source_kit":null,"envato_tk_source_index":null,"envato_tk_manifest":null,"envato_tk_folder_name":null,"envato_tk_builder":null,"envato_elements_download_event":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_trp_menu_languages":null,"rank_math_primary_category":"673","rank_math_title":null,"inline_featured_image":null,"_yoast_wpseo_primary_category":"673","rank_math_schema_blogposting":null,"rank_math_schema_videoobject":null,"_oembed_049c719bc4a9f89deaead66a7da9fddc":null,"_oembed_time_049c719bc4a9f89deaead66a7da9fddc":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_oembed_27e3473bf8bec795fbeb3a9d38489348":null,"_oembed_c3b0f6959478faf92a1f343d8f96b19e":null,"_trp_translated_slug_en_us":null,"_wp_desired_post_slug":null,"_yoast_wpseo_title":null,"tldname":null,"tldpreis":null,"tldrubrik":null,"tldpolicylink":null,"tldsize":null,"tldregistrierungsdauer":null,"tldtransfer":null,"tldwhoisprivacy":null,"tldregistrarchange":null,"tldregistrantchange":null,"tldwhoisupdate":null,"tldnameserverupdate":null,"tlddeletesofort":null,"tlddeleteexpire":null,"tldumlaute":null,"tldrestore":null,"tldsubcategory":null,"tldbildname":null,"tldbildurl":null,"tldclean":null,"tldcategory":null,"tldpolicy":null,"tldbesonderheiten":null,"tld_bedeutung":null,"_oembed_d167040d816d8f94c072940c8009f5f8":null,"_oembed_b0a0fa59ef14f8870da2c63f2027d064":null,"_oembed_4792fa4dfb2a8f09ab950a73b7f313ba":null,"_oembed_33ceb1fe54a8ab775d9410abf699878d":null,"_oembed_fd7014d14d919b45ec004937c0db9335":null,"_oembed_21a029d076783ec3e8042698c351bd7e":null,"_oembed_be5ea8a0c7b18e658f08cc571a909452":null,"_oembed_a9ca7a298b19f9b48ec5914e010294d2":null,"_oembed_f8db6b27d08a2bb1f920e7647808899a":null,"_oembed_168ebde5096e77d8a89326519af9e022":null,"_oembed_cdb76f1b345b42743edfe25481b6f98f":null,"_oembed_87b0613611ae54e86e8864265404b0a1":null,"_oembed_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_oembed_time_27aa0e5cf3f1bb4bc416a4641a5ac273":null,"_tldname":null,"_tldclean":null,"_tldpreis":null,"_tldcategory":null,"_tldsubcategory":null,"_tldpolicy":null,"_tldpolicylink":null,"_tldsize":null,"_tldregistrierungsdauer":null,"_tldtransfer":null,"_tldwhoisprivacy":null,"_tldregistrarchange":null,"_tldregistrantchange":null,"_tldwhoisupdate":null,"_tldnameserverupdate":null,"_tlddeletesofort":null,"_tlddeleteexpire":null,"_tldumlaute":null,"_tldrestore":null,"_tldbildname":null,"_tldbildurl":null,"_tld_bedeutung":null,"_tldbesonderheiten":null,"_oembed_ad96e4112edb9f8ffa35731d4098bc6b":null,"_oembed_8357e2b8a2575c74ed5978f262a10126":null,"_oembed_3d5fea5103dd0d22ec5d6a33eff7f863":null,"_eael_widget_elements":null,"_oembed_0d8a206f09633e3d62b95a15a4dd0487":null,"_oembed_time_0d8a206f09633e3d62b95a15a4dd0487":null,"_aioseo_description":null,"_eb_attr":null,"_eb_data_table":null,"_oembed_819a879e7da16dd629cfd15a97334c8a":null,"_oembed_time_819a879e7da16dd629cfd15a97334c8a":null,"_acf_changed":null,"_wpcode_auto_insert":null,"_edit_last":"1","_edit_lock":"1606289251:1","_oembed_e7b913c6c84084ed9702cb4feb012ddd":"{{unknown}}","_oembed_bfde9e10f59a17b85fc8917fa7edf782":"