horse-domain

The domain extension .horse is a generic top-level domain, which is intended to encourage professionals from the horse industry to set up a web address with this domain. The target group includes breeders of horses, but also trainers, riding instructors and managers as well as bloggers and horse lovers. The application for this domain extension was made by the city administration of Lexington Fayette and the Keeneland Pony Club. Approved on March 31, 2014, this domain extension is likely to declare all sorts of horse enthusiasts to be very significant when it comes to registering websites under this domain extension. This is because this domain extension - once you take a closer look - has a very big significance, both for horse owners, as well as for e-commerce and on anyone who is interested in horses. The number of people interested in a website with this domain extension could be very large. In the US alone, there are around 9 million horses and also millions of horse owners. And also in the UK, more than 40 percent of households have a member who is interested in equestrian sports in the broadest sense.

Award guidelines

However, it is not so easy to get a website with the .horse domain extension. This is because there are more restrictive registration policies. This concerns above all the restriction of registration to members of organisations that have a specific connection to horses. A stud may also register such a domain address for itself. In this case, it is a self-explanatory web address that is achieved by this.

Meaning

As already explained, the circle of those who are interested in horses is very large. There are also numerous stud farms in Germany and also suppliers of riding accessories who want to be found as quickly as possible on the Internet. However, since equestrian sport is more or less a regional sport for most people, a .horste domain is not that important. This domain extension is considered a good means to get a website in the search engines far up in the ranking.