Facebook Targeting - the advertiser's weapon against wastage

From a nice-to-have medium to a favourite of marketing bosses: Just three years ago, Facebook was still considered a "nice" platform with a considerable user volume in terms of advertising strategy. However, since there were virtually no options for data collection with regard to buying interests and consumer behaviour, the interest in advertising remained rather moderate. This changed abruptly when Facebook 2013 signed deals with renowned data brokers such as [...]

E-Learning - Learning 3.0?

Learning is changing. While only a few years ago it was essential for students to meet their teacher in a classroom, today learning takes place more and more often in front of the computer. Already a few years ago, learning platforms made the beginning and made learning videos available, so that pupils could look at the learning material again, [...]

Create WordPress articles - the possibilities!

You want to create your articles with WordPress? Then this guide will help you. We offer you an informative overview of the possibilities you have with WordPress. Create a WordPress article - different possibilities lead to the goal! There are many blog systems on the market. One of the most popular "tools" for creating blog posts is WordPress. WordPress is a content management system, [...]

Responsive design (and search engine optimization)

The Responsive Webdesign is no longer a dream of the future. Mobile devices such as smartphones and tablets have become an integral part of everyday life. After the establishment of a Repository Web Design, websites automatically adapt to the screen size of end devices. In terms of search engine optimization, considerable advantages can be gained. These advantages will increase considerably in the future [...]

§ 11 BDSG - Web hosting may only be possible with written agreement

Many web hosters and people who use hosting services have not yet dealt with the legal regulations in detail. As soon as the services of a web host are used, it may be necessary to make a written agreement. This is especially true if the requirements of § 11 BDSG are met. The legal regulation [...]

KISS - Keep it simple and stupid, when less design on the web is more

The KISS principle requires to find a solution for a problem as easy as possible, especially if there are several possible solutions. The KISS principle was allegedly invented by Kelly Johnson, who worked as an engineer in a company for spy planes. Johnson was an advocate of the principle and stood for the fact that he liked to find simple solutions for complicated problems [...].

Joomla hosting

Joomla is one of the best known content management systems currently available on the market. With the help of the user-friendly controls, even beginners can get along with it after a short time. Different Joomla providers Many Joomla hosting providers offer special web space packages that are tailored to the software. The Content Management System [...]

Local online marketing for small and medium-sized businesses

Anyone who owns a company knows that advertising is a must. It is even better if the advertising is targeted and does not have a large scattering loss. Because as Henry Ford said: "I know that half of my advertising is money thrown out. I just don't know which half." Therefore, for every entrepreneur.

Apache web server

The Apache Web Server The Apache Web Server, original name Apache HTTP Server is the most widely used web server on the World Wide Web. The web server is created by the Apache Software Foundation. The system is freely distributed under an open source license. The first version was released in 1995. The current version number is 2.4.25 (version 12/2016). History of development In 1994, eight developers decided to [...]

How to use images legally compliant on blogs and websites

Blogs & Websites: Using images in a legally compliant way Anyone who runs a blog or website knows about copyright. Creating images and text content is extremely laborious. The Google ranking is improved by unique texts and images, which leads to an increased number of visitors. All the more important that the hard-earned elements are not simply copied by competitors [...]