bio-domain

If you fancy an untreated salad or a bread roll completely free of additives and an untreated apple or pear and a juicy piece of meat straight from the farmer that you only have to put on the barbecue, then you shouldn't have to put up with long distances these days. The natural food store or the organic food store or the health food store or the farm shop in your own town or the neighbouring town are usually not far away. And for some time now, supermarkets have also been offering more organic products. This means that the traditional suppliers of organic products have long had competition that they can hardly keep up with. In the past, less than 10 per cent of sales of natural foods were generated through food retailers, but today 60 per cent of sales are generated through supermarkets. In the last five years alone, food retailers have increased their market share of organic products by 10 percent. The discounters have a share of more than 20 percent here. The competition is giving the small farm shops etc. a hard time. In the meantime, many of them see only one way to remain competitive, namely to advertise on the WWW, just like the big competitors of the food retail trade.

The domain for organic products

Producers and sellers of natural foods, such as bakeries, butchers and farm shops, who do their business mainly at weekly markets, can use a special domain extension for their WWW presence, namely .bio. This domain extension makes it possible for farm shops etc. to advertise their products on the WWW and also to sell them if they integrate an online shop on the website, which can be reached under .bio. In this way it is possible to reach a large number of consumers who have switched to organic products in recent years. In the meantime, there are many suppliers of organic products on the WWW who have discovered a new distribution channel in this way and are able to stabilise their sales again after noticeable losses.

Meaning

For this reason, the importance of the domain extension .bio is very high for the suppliers of organic products. Furthermore, .bio is also a domain extension that is understood all over the world.