club-domain

Cultural and social aspects of life cause people to gather, dedicate and open up to certain topics that they would not occupy in a casual everyday context. They form social venues, becoming participants and contributors, pursuing their personal interests and realizing themselves outside of their professional lives. One of these places they call .club.

The English word club is congruent in German and has several meanings. Here it means the gathering of kindred spirits who follow certain interests. It performs a function by opening a network of relationships for the individual outward. It belongs to the category of society, hobby, leisure and travel.
In a broader sense, it is a collective term for communicative concerns in which clubs and associations of various stripes are active.
Representing the interests of such an association or society for an individual who would have to invest a disproportionate amount of time, an affiliation is a guarantee of excellent successful communication that can be realized in real and virtual terms. This means that these representations can intensify their presence by taking it to the digital world. The domain extension .club can be a solution in this context and emphasize their activities.

Through the virtual presence, contacts and friendships can form and deepen. In this context, an environment can arise that is able to solve many everyday problems that cannot be addressed outside of a club for time and organizational reasons.
Its traditional role as a gathering of kindred spirits, originating from the brotherhoods of the Middle Ages, can continue to be effective in the digital era, developing its positive potential, contributing to the improvement of the value of leisure time and also increasing the possibility of social participation.

This top-level domain is generic and therefore does not belong to any country. Concise, not industry- or region-specific, .club has a high recognition value for an optimal relation between provider and consumer. It was acquired in 2013 via private action and reached the general public on 7 May 2014. It can generate a high utility value for associations, clubs, individuals and federations with regard to the set goals, emphasizes the community character and is without alternative in this context.