site-domain

In the course of the publication of the new generic top-level domains, the extension .site appeared in the year, which is primarily suitable for IT topics and web presences.

The domain is implemented by the registrar and administrator Radix. It is primarily aimed at owners of e-commerce shops and small businesses that want to perfect their online presence.

As of February 2019, the .site domain extension had a total of 1 million registrations. However, in recent years there has been repeated abuse of the domain. It has been used several times for spam and to spread viruses.

The extension .site is nevertheless quite popular with many different users. Explicitly owners of online shops like to fall back on this domain. The ending .site is perfectly suited to reflect the content of a shop and stands out from the standard domains. This can also have a positive effect on the number of visitors to the shop and the resulting purchasing behaviour.

Generally for IT topics and smaller companies the domain .site is also suitable. The general designation allows for a fairly broad field of use. Internationally, the domain is also freely applicable. It is not country-specific and is globally recognized and used in the same way everywhere.

Users who prefer a more specific domain, which allows more precise information about their own company, should rather look for an alternative.