wtf-domain

The new top-level domain .wtf clearly stands out from the generic domain extensions such as .com and .de due to its unusual designation and is therefore ideally suited for making clear statements and expressing one's opinion.

.wtf is managed by the registry Donuts. The domain extension was described as unnecessary by Wired magazine in 2012. However, since then over a hundred thousand users have made use of this domain extension.

If you want to stand out with your domain extension, you need an extraordinary name for it. The extension .wtf is perfect for this. The abbreviation for the English exclamation "What the Fuck" has a clear signal effect and is perfect for all enemies of euphemism.

However, anyone who has a serious online shop or a website for a company is advised not to use this domain extension. A critical blog or a website for a rather unusual customer base is much better suited here. This also emphasizes the effect that the top-level domain .wtf is supposed to achieve.

The domain with the unusual name is now used worldwide for critical and funny websites, but also for many online shops that specialize in unusual fashion. Explicitly a younger and digitally affine audience is reached very well with this top-level domain.