For many entrepreneurs it is a dream to have their own online shop. Not to have to stand in the shop, but to be open 24 hours a day and not need staff to cover the opening hours is very tempting!
Therefore, more and more business owners dare to take the plunge and have an online shop created. But there is more to it than just the creation. In the following, we will take a look at what we can offer our customers in order to bind them permanently to our online shop.
Onlineshop - what now?
But when your own shop is finally on the Internet, the work is far from done. Everything you normally do on site, you now have to do online. Intensive advertising is also required here, simply putting the shop online will also lead to sales in the fewest cases. Therefore: You should first carry out an on-page optimization with our tips and then focus more on external advertising with Google Adwords, Facebook ads or anything like that.
5 tips how you can optimize your online shop today
1. product descriptions
A product description should not simply be a copied text from the manufacturer. Apart from the fact that this is important for the position of your website in the search engines is not advantageous, because you have duplicate content, it is also quite boring for the customer to read the same thing about a product on every page.
Therefore, product descriptions should not be unbelievably lengthy, but should at least introduce the most important features of the product. This is the only way to get your customers to stay with you and take a closer look at the presented products.
It is also important that you optimize your product descriptions to the search terms you are looking for. This is the only way they can be ranked and found in the search engines. A good idea is also always to add value to the product descriptions. Because only interesting texts are really read.
Another way to improve product descriptions is shown by Amazon, for example. Here, providers can integrate videos that show the product to be purchased in detail. In some online shops, there is also a corresponding part for listening to the film or piece of music that is offered.
Musical instruments can also be presented to the future buyer.
2. product pictures
Often stepmotherly neglected, product images are the be-all and end-all for online shopping. Because we are all visually oriented and buy what we like. We are already convinced of a product or not long before we have read the product description. Simply by looking at the product pictures. Therefore you should look at the product pictures carefully and if necessary create them yourself, if the pictures are not good from the manufacturer.
3. customer service
There are now incredibly many online shops. In order to be able to stand up to the big shops, you have to offer the customer a good service. This includes not only help with problems. It is also important that the customer has a contact person. To do this, you could actively search on Facebook for people who have a problem with the products you also offer.
The closer you are to the customer, the greater the bond you can build and the more fans and therefore customers you will have. Especially for small companies, personal commitment is more likely to reach their customers than paid advertising. Because these make the big, nameless and faceless companies enough. You, on the other hand, have the great advantage of being able to take time for your customers and really help them.
A good customer service also means that you answer your customers' emails promptly. This way all inquiries and problems should be solved within 24 hours. If necessary, simply call the customer and help in a personal conversation. This is exactly what makes an impression, as hardly any company does this. But this personal customer contact can really lead to customers for life.
4. provide information
As in the product description, you can also provide additional information on your website so that customers can find out more about your products. On a blog you or a member of your staff can give helpful tips and tricks, for example about software products. Tutorials are welcome and rank very well in search engines. It is therefore a good idea to set up a blog and regularly post new content there.
This useful content appeals to users who come to you via the search engines. The more free content you have, the greater the chance that you will be found.
5. customer retention
Once you have acquired a new customer, it is a good idea to retain them and encourage further purchases. For example, a customer may not want to buy any of the products you offer him in the newsletter today. However, this may look completely different next week. Therefore it is perfectly ok to address your customers again and again, for example with newsletters.
It is important here that you send the newsletter regularly, for example every week or every two weeks. This way you will be remembered by your customers.
Even small gifts maintain the friendship. So if you distribute a discount coupon to your newsletter subscribers or point out a new download of your latest eBook, your customers will gratefully accept it.
Conclusion
You can still implement the tips listed here today, but you should never stop optimizing your products and content. This is the only way to reach new customers by providing new content, while at the same time retaining existing customers.
Because even as an online seller you should always start from yourself. You also prefer to go to the shops or stores on the Internet where you feel well looked after. One would like to be well served and advised and, by the way, save one or two euros.
With our tips you can do just that. They address new customers via the search engines using content marketing and give you a reason to buy from you again through comprehensive customer service and good advice - not least because of a good product description.
