Video marketing has developed into an important SEO and advertising tool. Videomarketing is a special form of online marketing in which videos are used to convey sales, marketing and PR messages. Videos can be uploaded to platforms such as YouTube and accessed via social networks and websites. The possibilities and opportunities offered by video marketing are extremely versatile and will be increasingly used in the coming years.
Win customers through video marketing
The importance of videos will increase in the future. In the past, a similar process could be observed with images. While in the early days of the Internet, text content was of great interest, images have now become an integral part of the Internet. Due to the ever increasing bandwidth, videos can now be loaded without problems. Video marketing is already of enormous relevance today, especially via Youtube, MyVideo & Co. Customers are increasingly looking for videos on Internet sites. These offer the advantage that the search for information no longer needs to be exhaustive. The user can sit back comfortably and watch the video. This saves the user from having to read large amounts of text. When watching videos, advertising sequences and opinions cannot be hidden - these are captured by the user and anchored in the subconscious. The market research institute "Marketing Sherpa" has found in studies that videos are the most important decision maker for purchase decisions after word-of-mouth propaganda. By mixing moving images, videos exert an enormous power of attraction and entertainment. Due to the speed of the Internet, users are exposed to so many stimuli that they no longer regard conventional text content as particularly interesting. No wonder that video marketing is becoming increasingly popular. Small and medium-sized companies profit from video marketing to a special extent: After all, film productions can now be realized with a quite affordable budget. Video marketing is "in". Users do not like text deserts and want to be entertained while surfing. Video productions can captivate the viewer much more than conventional forms of advertising such as flyers, advertisements or brochures.
Advantages of video marketing
There is no comparable form of classic advertising that is as inexpensive, informative and effective as video marketing. Videos enjoy a high level of attention from viewers and are forwarded like a virus when liked. This can be done via E-mailMessenger or via social networks like Facebook take place. This way of distribution saves advertising costs and leads to the fact that the video spreads rapidly without involvement. The principle of video marketing works: This can already be seen in the millions of videos viewed on YouTube. There are numerous studies, in which the sales-promoting effect of videos was occupied. Through the digital production of videos, these have become much more cost-effective than was once the case. At the same time, unbeatable sales increases can be profited from compared to classic advertising. The Google ranking of websites is increased by videos. Google likes to provide videos for search queries, which are additionally displayed on the first search results page. Large corporations such as Baur calculated that the cost of advertising videos is 11 euros per 100 euros increase in sales, i.e. the investment in video marketing services is increased ninefold. One of the fundamental advantages of web videos is that they can be considered for all industries. Sole traders, consultants, online shops and trainers who offer complex services benefit from the advertising effects to a particularly high degree. A recommendable platform for uploading videos is YouTube. On the one hand, videos can be easily uploaded and shared, on the other hand, one automatically takes a step towards social media - whether via Facebook or direct communication via comments. YouTube offers visitor counters and has numerous plugins etc. with which the video can be embedded. The establishment and worldwide use of YouTube makes the platform a perfect partner.
Facts about video marketing
Video marketing has become popular in recent years and is set to play an ever-increasing role in the future of advertising. So far, video marketing is used by a fairly small percentage of businesses. Yet billions of online videos are already being viewed today. Videos are the most shared content on Facebook. The video platform YouTube ranks third among the most visited websites in the world. More than four billion hours of videos are viewed every month. Promotional videos and other video content can increase conversion rates by up to 20 percent. Click-through rates for videos are 40 percent higher than for text content. Consumers are 65 percent more likely to pay for a service or product after watching videos compared to text-only ads. Those who watch demo videos of products are 85 percent more likely to make a purchase. Video ads evoke a high level of seriousness, which is why 35 percent of online shoppers trust such ads. Videos convey a positive company image and convey real values and people, which cannot be conveyed to the same extent with text-only ads. After implementing videos, the chance of a Google listing at number one increases by up to 5,000 percent. 28 percent of all global searches come from YouTube accounts. In general, 60 percent of people would rather watch videos than read text. This is especially true for executives, 65 percent of whom would watch website of the advertised company after watching the corresponding video. As of 2016, more than two-thirds of global data volume will be attributable to video content. The recall value of videos is extremely high. 80 percent of users can still remember a video ad after 30 days. Videos can be processed by the brain up to 60,000 times faster than textual information, as 90 percent of information is absorbed through visual stimuli. Video marketing has taken on a key role in recent years for those looking to build a strong online presence. Video content has become a non-negligible factor from a search engine optimization perspective. Moreover, videos lead to higher CTR's and improved rankings. If you don't want to miss the way to the future of "Digital Marketing", you shouldn't miss the hype around video productions.
Typical application areas for video marketing
Video marketing is typically used in the following areas:
- Improvement of the search engine optimization
- Improvement of the corporate image
- Positive presentation / press relations
- New product, brand and company launches
- Increase in product sales
- Consolidation of customer loyalty
- Advertising measures
