Contents are the A & O of every website. High-quality content is still one of the most important keys for many visitors and for a good ranking in the search engines - and there is nothing to suggest that this will change in the next few years.
It does not matter whether it is about texts, videos or audio files. It is only important that the content is also useful for the reader and provides information about the topic.
But now the question arises: Which content is the right content for your website? Would you rather focus on videos, blog articles or even a podcast?
Content is still king
"Content is King", is still a good saying that actually says everything that the Internet is all about and is as old as search engine optimization itself. In 1996, Bill Gates, the founder of Microsoft, addressed exactly this saying. His vision of making money on the Internet has shown that whether a website generates revenue or not is mainly due to the publication of content.
Today, many years later, it still counts if and how many good contents are published. But since there is already so much content on the Internet, much more emphasis is placed on high-quality texts. Just to be in the top ranks at Google in the long run, it is important to offer only high-quality and above all informative content that has been thoroughly researched.
What are "right contents" for a website?
With high quality content you can certainly reach a part of your readers directly. The largest part of the readers or future customers demonstrably comes via the search engines. After all, we all go to the Internet to find information and find specific information.
As everyone knows, Google is a machine that analyzes the content of websites with various evaluation criteria. This means that your own content must appeal to the reader. Only if the reader is well informed and rates the article accordingly in the social networks (for example, a "Like" on Facebook ), the article ranks well in the search engines, because Google gets the signal with the "Like" that the article is useful and has helped the reader.
Features of high-quality content
With the realization that one should create content that must please both the reader and the search engine, the criteria for the right content can be divided into two areas:
1. unique content
Content must absolutely be unique. If you simply take the content from other websites, you will simply not be noticed.
2. recent articles
Content should either be "evergreen", i.e. still be valid in years to come, or it should be up-to-date. After all, up-to-date articles have the advantage that search engines pick them up more quickly and also bring more visitors. After all, people want to be informed about current events. Therefore it is a good idea to provide current texts and texts that have a perpetual validity. The current topics help you to attract new newsletter subscribers.
3rd Onpage
Onpage optimization has been and continues to be a very hot topic. The density of the KeywordsInternal links and anchor texts should be considered but not exaggerated. In this way you help the search engines to classify your texts correctly and send you the right visitors.
4. quality of the texts
Good texts are fluently readable and of course free of spelling and grammatical errors. Of course nobody can absolve himself from making a mistake. But it is important that you check your texts. This will also help you to rank better in the search engines.
5. structure of the texts
Paragraphs, lists, enumerations, highlighting, marking of headings with H1, H2, etc., as well as subheadings ensure better readability. A neat structure ensures that the reader has a pleasant and clear picture in mind.
This is also an evaluation criterion for the search engines.
6. number of words
The number of words is still important. Too short content can quickly give too little information. Search engines cannot do anything with very short texts because they have too little text to evaluate. But you should always make sure that the content and the number of words fit the topic and also the target group.
7. interests of the selected target group
The content must first and foremost meet the interests of the readers. It is decided in a few seconds whether the visitor becomes a reader and thus later possibly a customer.
8. customer expectations
Every customer has a concern when they encounter a website. Most of the time, depending on the topic, customers have a question or a problem they want to have solved. But they can also just look for entertainment. It always depends on the target group and their expectations which content you should provide. At the end of the article the reader should have a benefit from it.
10. the writing style
Unconsciously every reader notices the writing style of the author. A good style is often the decisive difference between different websites with the same information.
Conclusion
The right content of a website is determined by optimal texts, suitable for the target group of the website.
