engineering-domain

The ".engineering" domain is intended to guide surfers on the Internet specifically to providers in the field of engineering.
Names and IP addresses are managed on the Internet by ICANN. These names and addresses can be allocated either in larger packets or directly to requesters. Large blocks often go to organisations, which then pass them on.
Since 2014, the internet administration ICANN has been issuing new domain extensions. In addition to ".engineering", the most popular extensions include ".shop", "auto" or ".app". Larger cities or touristy regions also like to make use of this option.
In the vastness of the Internet, it is often tedious to find exactly what you are looking for. The more general the search, the less precise the search results. This is extremely unsatisfactory for both the person who is searching and the person who wants to be found. In order to search more precisely or to be discovered, there are various possibilities. One strategy would be to choose a domain that already carries the range of offers in its name.
The domain ".engineering" covers not only offers around the classical mechanical engineering as well as services of engineers or engineering offices, but also the often broad spectrum of large development service providers, which can be active in several areas. Medical and IT services or areas such as architecture, physics and mathematics are also included.
The word "engineering" comes from the English language and refers to everything around the topic "engine", which translated means machine. In a broader sense, however, it refers to everything that is to be constructed, created, designed, built or repaired. This can therefore be almost all things created by man.
With this domain, a wide range of providers are given the opportunity to increase their awareness and visibility on the Internet. The increased attention increases the number of visitors, which in turn leads to further awareness. Competition is high and awareness is central to maximising sales.
For high click-through rates, however, it must also be easy to remember the addresses. Domains with the corresponding endings have proven themselves. Thus, a subject area is already specified. The specific name of the provider can then be easily accommodated in the first part of the address name.