In the face of the ongoing globalization crisis, it is imperative that companies internationalize their e-commerce activities in order to remain competitive. Statistics from the World Trade Organization show that global trade volumes increased by 4 % in 2018 and are expected to continue growing this year. Companies that want to take advantage of these new opportunities need to know how to properly internationalize their websites.
Webshop translation - What you should pay attention to
Many of the new startups on the market Start-up company must attach great importance to their international Internet presence. Internationalizing an e-commerce website is not just about translating content into multiple languages, but also about, cultural norms and understand local preferences in terms of product selection, pricing, and payment methods. So it is also a matter of a certain intercultural sensitivity in this area. The design of the website should also be adapted to the language and cultural values of the respective market. Finally, the SEO and advertising strategies be tailored to the respective market.
The internationalization of the brand is a complex process. In addition to all the business decisions that have to be managed along the way, it is a good idea to entrust the linguistic aspect to a professional webshop translation service, such as Kern, Dialecta or the Translation agency Panorama Languages. The choice is huge. This type of full service enables companies to have their content translated quickly and accurately into multiple languages. Appropriately specialized translation agencies offer here on the one hand advice, which conveys possible pitfalls to the companies, and on the other hand immediately associated solution proposals, which they need for a successful internationalization of their websites. As already mentioned, this also includes interculturally sensitive marketing. The internationalization of a website is about adapting the content and design of a website to other languages, cultures, countries and regions. It also involves localizing features such as currencies and payment methods, taking into account customs regulations, local language preferences, customer service in different languages or cultural aspects.
Nevertheless, there have never been better opportunities for companies to also operate and sell their products internationally. Internationalization offers companies the opportunity to extend their reach beyond their home markets and tap into new customer groups. The steadily growing global e-commerce market has experienced rapid growth in recent years due to increasing Internet access and the worldwide availability of online services. The global market is growing at a rapid pace, and with it comes the demand for companies to become more international. According to recent statistics from the World Bank, almost 75 % of world trade to countries outside Europe and North America. This means that more and more companies want to internationalize their business activities in order to take advantage of the new opportunities offered by globalization.
E-commerce thus represents one of the most effective ways for companies to reach potential customers around the globe. With the increasing presence of digital technologies, businesses around the world are also becoming more interconnected. The growth of cross-border commerce has been immense over the past decade, and it doesn't look like this trend is going to stop anytime soon. However, with increasing international competition also comes great responsibility: companies must ensure that their services are accessible and understandable to customers from their own country as well as customers from abroad. This means internationalizing not only the content, but also the design and functions of a website so that it is accessible and understandable for customers from all over the world.
In 2019, only 16 % of companies had global websites with multilingual capabilities. 84 % were unable to take advantage of internationalization. This means that companies have missed out on valuable opportunities. However, those who are willing to invest in web store translation today have the chance to reach new customers in different markets around the world.
