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The history of search engine optimization in the modern age
In 1998, Brin and Page developed a mathematical algorithm and founded the Google search engine. This examined web pages for the first time according to on-page and off-page factors. Off-page factors include hyperlink analysis and PageRank. On-page factors mainly include keyword frequency, page structures and metadata. Many sites began to influence Google's early algorithm through link farms. For this purpose, thousands of pages were created that served solely for link spamming. From 2004 onwards, Google used secret factors so that they could not be influenced too easily. The ranking algorithms became so versatile that more than 200 signals were used in the evaluation of web pages. The leading search engines Google, Yahoo and Bing keep these algorithms secret to this day. In 2009, factors such as the search history of all Google users were incorporated. Popular search results lists were created from past search results, which were used to change the ranking of websites. In 2010, social networks such as FacebookXing, LinkedIn and Twitter are now more strongly included in the search statistics. Due to the increasing popularity of social networks, website operators were forced to establish a fan page in such networks in order not to be downgraded in the ranking. In the recent past, the adaptation of websites to different devices has been elevated to an important ranking factor. This is due to the fact that a majority of websites are accessed through laptops, tablets, smartphones, etc. rather than traditional monitors. Establishing Responsive Design has therefore become essential for commercial providers. Since the Google Panda upgrade from 2011, websites that copy text content have been penalized. Therefore, websites need to write custom text content if they don't want to drop in rankings. Google changes its search algorithms by more than 500 points every year, which is why search engine optimization has to go completely new ways.
Good web hosters offer SEO services
SEO services are vital for the survival of commercial website operators. The better the search engine ranking, the higher the potential profits for website operators. Modern web hosts provide SEO functions with which a website can be optimized for any keywords. These appear in the meta description, among other things. This normally comprises 140 - 160 characters and is displayed in the search results list under the name of the homepage in question. Page titles and links can also be provided with a keyword. It is important that the individual pages of the homepage can be linked to each other. The speed with which a website is set up is still one of the most important ranking factors for search engines. Speed is indeed worth hard cash. It is extremely important whether a website is set up in 200 or 500 milliseconds - even if that sounds unbelievable at first. When optimizing websites, many people think primarily of on-page measures such as the alignment of text content to individual keywords, the meta description or the structure of the homepage. This is not wrong and these factors are indeed of great importance - but with search engines, only the combination of individual factors leads to a high-quality ranking. The right web hosting has now become a decisive SEO factor that should not be underestimated. Nowadays, almost every company or private individual has a fast Internet connection. Those who rely on cheap or free web hosts usually do not have sufficient speed. This is of secondary importance for private websites, but is particularly important in the commercial sector if you want to work successfully. Google measures the loading speed of pages until they are fully loaded. One of the reasons why this parameter has become so important is that many websites are accessed via mobile devices such as tablets and smartphones. These do not always have a perfect network connection, but often only slow mobile internet. In addition, search engines have to evaluate an ever-increasing amount of data, which is why they demand the shortest possible, optimized loading times. If the loading time is short, the crawling of the robots is not unnecessarily slowed down. Incidentally, most users of websites are hectic and spoiled when it comes to loading times. A professional website with thousands to hundreds of thousands of users cannot rely on free or low-cost offers. These have hundreds to thousands of customers on the same server, which is why there can naturally be strong fluctuations in performance.
Modern web hosters with separate SEO services
Numerous web hosters have recognized the need for services in the field of search engine optimization and have developed corresponding offers or tools. These can analyse and evaluate the search engine results and at the same time improve the ranking. Customers of webhosters can use such programs to measure the extent to which their website is visible to search engines. In addition, comparisons can be made with competitors. It is most user-friendly when customers without any special knowledge have the opportunity to improve their website in terms of ranking. Some web hosters or their programs give individual recommendations for this. Besides the actual establishment of a search engine optimization it is of special importance for commercial providers that they can observe competitors and compare them with their own website. In order to expand their offers, offer customers new possibilities and earn money at the same time, many webhosters offer free search engine tools, whose range of functions can be increased by paying fees.
The Onpage Optimization
The Onpage-optimization belongs beside the Offpage-optimization to the most important criteria of the search engine optimization. The Onpage-Optimization refers to all changes of a web page, which affect the content itself. This includes text content, the quality of the texts, headings, formatting, tags, headers and the link structure of the page. With the link structure only internal links are meant and no outgoing or incoming links. The search for the appropriate keywords is of enormous importance. Various tools such as Google AdWords can be used for this. After entering the service mentioned, related keywords and the associated user traffic are listed. After the matching keywords have been found, the homepage can then be optimized for them. The keyword search is of enormous relevance, as only then can operators be sure that their homepage will appeal to a large circle of users. An optimization for a keyword is usually done via so-called landing pages. The user should be able to access these after entering the keyword in the search engine. In the context of text content, an own SEO writing style has developed in the meantime. Grammatical rules are often not important for search engine operators. Wrongly written keywords can often improve the ranking of a website considerably, while correct spelling leads to deductions. For example, Internet users do not search for "buy flowers in the city of Berlin", but for "Blumen Berlin" or "Berlin Blumengeschäft". However, search engines are increasingly able to recognise and classify such spellings. SEO texts must be structured in such a way that they are both legible and seo optimized.
