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The Offpage Optimization
The term "off-page optimisation" is used to describe all measures that take place far away from the actual website. Search engines evaluate Internet pages on the basis of the number of incoming links, among other things. In simplified terms, the ranking rises when a website is popular. If a website has no backlinks, it is classified as unimportant. However, if a website is referred to in a number of forums, other homepages and in emails, the search engines assume that it is interesting and popular. Although the number of links is important, the quality of the links is much more important. If these come from well-known websites or thematically related homepages, the ranking will be greatly increased. Often, just a few links are enough to noticeably increase the ranking of a website. It is now assumed that "social signals" are highly relevant. When websites on social networks such as FacebookIf links are shared, commented on or liked on Twitter, LinkedIn, XING & Co. this indicates interesting content and user-friendly handling. When building links, it should be noted that mass, artificially generated links do not necessarily lead to the goal. Search engines can tell if links have been artificially created. For example, it is noticeable if quite a few links are created in one or two weeks and no new links appear at all months later. Short-term changes can be worthwhile - as long as they are not illegal. In the long run, organic link building is preferable, which can be created mainly through interesting content, goods and services. The most prominent example of failed link building is BMW: Google permanently removed the homepage of the German car manufacturer from its index due to prohibited SEO practices.
