sucks-domain

The domain .sucks is the ideal domain for a transparent complaint culture, which now replaces outdated and expensive customer hotlines. Under this domain, companies can open a complaint channel that allows customers to complain, criticize or generally express their opinion freely on this website.

The domain extension succinctly describes what it is mainly about: .sucks is based on the English "that sucks", meaning "that sucks" and thus gives the customer the feeling of being at the right address. The domain is intended to allow companies and customers to come into direct contact. The companies can thus respond directly to criticism and suggestions for improvement from customers and contribute to a quick solution to the problem.

The Canadian company Vox Populi Registry Ltd. is the owner of the domain .sucks, which has been available since March 2015. During an auction in November 2014, Vox Populi Registry Ltd. was able to prevail over other competitors such as Top Level Spectrum Inc. and Dog Bloom LLC. and thus secure the domain.

.sucks is also one of the most controversial domains of all: companies feared that their good reputation would be put at risk by the unusual domain extension and also wanted to prevent their brand terms from falling into the hands of unauthorized third parties. Well-known personalities and companies such as Taylor Swift, Microsoft, Apple and Facebook have also bought the domain in order to protect their brands from possible misuse.