Traffic

Traffic in the broadest sense of the term is the transmission of data within the computer system. Also the traffic of visitors on a specific page is called traffic. The term traffic is also often used by Internet providers today to calculate the service. The service provider provides the user with a number of traffic that can be used to visit websites.

How to determine the traffic on a website

If you want to see the success of a website measure, you determine how much traffic it receives. So the point is to find out how many visitors click on the site every day. For this purpose, the website operator has a number of tools at his disposal with which he can obtain information about the traffic. Such data can be obtained, for example, from the American statistics service Alexa. The interested party is offered a graphic on which one can see the Alexa Traffic Rank in one's own country as well as worldwide. On the basis of this graph, one can determine at regular intervals whether measures to increase traffic have been successful. However, exact visitor numbers cannot be determined with the free version of Alexa. More comprehensive information on the traffic of a website can be obtained from the SimilarWeb service, which is also free of charge. This service provider uses different sources to extrapolate the usage of a website and it is possible to get estimated monthly visitor numbers. In addition, one receives important information about the composition of the traffic. It becomes apparent how many visits came about through search engines, social media, direct calls or through referral links. Statistical values are also available from Google. For many customers today, the traffic on the social media pages such as Facebook of great importance. Also for these media you can get statistical information to evaluate the traffic on a fan page. Socialbakers, for example, provide regular information about the strongest Facebook pages.

Increase traffic

Anyone who is active on the Internet, whether with an online shop, a homepage or a blog, is always trying to generate as much traffic as possible for his site. Therefore, site operators are always interested in methods to increase traffic. The most proven method to increase traffic is keyword optimization. With tools such as Google Suggest, you can find optimal keywords. Keywords which enable internet surfers who search for a specific term in search engines to find the website quickly. It has been shown that longer keywords are cheaper because they can describe the content of the website more precisely. Thus, interested people find what they are looking for on the website and stay on it. If many visitors leave the website immediately, this has a negative effect on the ranking. The ranking determines the position on which the website appears on the search engine results for the entered term. Only those who place their website on the first positions of the search engines can expect an increase in traffic. It has been shown that most searchers only click results on the first two pages of the search results. Pages that are further down the list will only receive little traffic.
Traffic can also be generated on the social media and that is why most people who are active on the Internet today no longer rely solely on the search engines to generate their traffic. Facebook is considered the best way to make entertaining content public, while Google+ has become known for serious, technical content. Twitter, on the other hand, is mainly about transmitting fast, short information.

High traffic generates more customers

Increasing the traffic serves first of all to direct as many interested people as possible to a website. Usually, the actual goal of the website is of course not fulfilled by the traffic alone. Once the visitor has arrived on the website, the aim is to convert him into a customer. For this purpose, well-structured, user-friendly pages are just as important as informative content that is unique and offers the visitor added value. In addition, content should also be regularly updated and supplemented so that visitors are encouraged to visit the site more than once if they are looking for a specific product or service. If the conversion from visitor to customer is achieved, a real success of the website can be recorded and the generation of traffic has fulfilled its purpose.