Newsletter subscribers are the key to success. Earn money on the Internet with your own website only works if you was able to attract interested partieswho always want to hear from you.
A well-known saying is: The money is in the list! And it is not without reason that it is popular and very well known.
A newsletter should not be underestimated
The newsletter is often not sufficiently noticed by many small and medium-sized companies. These entrepreneurs prefer to take intensive care of the social networks, such as FacebookInstagram, Pinterest and co, but neglect the construction of their own newsletter list. This is essential. After all, the fans on Facebook and co. do not belong to you. If Facebook decides to close your account, the contacts you have made are also lost. Of course this does not happen without reason and of course Facebook does not close accounts indiscriminately. But still it can happen. On the other hand, if you have signed up for your newsletter, these emails belong to you. The customer has given the company permission to contact him again.
Nevertheless, it has been proven that only the combination of intensive participation in social networks combined with the development of newsletter subscribers will bring the desired success.
The probability of selling a product is significantly higher with the sending of a newsletter than "only" with the activity in social networks. On Facebook and Co. you have to compete with many other companies. When you send a newsletter, it is an email that stands on its own and offers very specific information about your product or company.
With these 5 tips you will quickly win more newsletter subscribers.
1. a landing page is important
An appealing and meaningful landing page is still the best guarantee to get visitors to stay on your website. It should tell the visitor in short words what he gets or what he gets from signing up for your newsletter. Whatever you offer your new potential customer - it should fit your target group and fulfill a need. A good tactic is to give the new subscriber a small gift. This could be a discount, an e-book or an interesting voucher.
2. be the friend next door
A newsletter should always include a personal salutation. This increases the attention of the customer. It also increases the probability that the newsletter will be opened and read further.
It is always easier to meet your customer personally. Someone who shows his customer that he is interested in him is more likely to sell than someone who is only interested in selling.
3. captivate the customer
The content of your newsletter should be short, interesting and appealing. Only then can it be absorbed by the reader. As a rule, newsletters are only briefly skimmed and not read in their entirety. After all, we are bombarded daily with advertising.
Therefore: Inform the user in short, interesting sentences about your latest products or services. Always remember, the attention span of the reader is very short. Offer further information via an additional link and thus lead your potential customers to your landing page.
4. make the customer click
Lead your readers to call-to-action. Easily recognizable text links lead them to the buttons: "Buy now!" or "Learn more". The fewer distractions in the newsletter, the more the customer concentrates on the content. You can set clear goals with images and also graphics that are closely related to the goal.
5. try shipping times
Be sure to make a note of when you sent your newsletter. This way you can find out when the newsletter is opened and read and which day of the week and time is the best time to send the newsletter.
In addition, you should check the success of your newsletter after each mailing. New strategies can be derived from this. The click rate, the opening rate and the conversation and unsubscribe rate are the most important key figures.
To complete the newsletter correctly, you must not forget the imprint information. This still signals a certain seriousness. If there is no imprint, the newsletter is quickly seen as a Spam looked at.
Conclusion
Just at the beginning a newsletter is more "trial and error". You have to approach your target group and your wishes slowly. Therefore it is a good idea to always change one component (never more than one, otherwise you can't check the success!). Change the day, the time, the design, the number of links and take a close look at when the newsletter is opened most often. At your newsletter provider you can also see when and especially which link was clicked. This way you can always further tailor the newsletter to your target group.
