Should you as a company have your own website?
What are the advantages of a website and is it even worth the work and effort?
Nowadays a website is a matter of course. Also pharmacies, doctors and artists or regional companies with a shop often have a website. It does not matter how big the company is. The homepage is as natural as a telephone or fax that customers can use to contact you. Without an Internet presence, it is possible that you will not be found by many people looking for a provider like you.
Because very often the first place to look is the Internet when you are looking for a product or service provider.
Advantages of an own website
The own website is like a figurehead. It helps you to win new customers. It is like a business card on the Internet, usually even better as it can provide much more information about your company and even serve as a salesperson.
Via the Internet you will certainly reach your target group. Hardly anyone nowadays does not have the Internet, whether in their own household or in the office.
On the website you can inform about your services. You can show where your competence lies, what you stand for and where you make the difference to your competitors.
With an internet presence you can establish the first contact to your future customers and reduce uncertainties without personal intervention.
Your website works for you around the clock. You can access it around the clock, regardless of opening hours. This works worldwide. You can provide all kinds of information on the website. You do not have this space with other advertising media. You can explain and present your services in detail.
A well maintained website is always up to date. The customer can find brand new information in just a few seconds. If customers find information quickly, this contributes to customer loyalty. For example, the customer can quickly find the telephone number on the website of a doctor's practice and thus make an appointment. It is easy to have a professional website and offer customers shorter distances, for example if they can order a prescription from their doctor via the website. In comparison to other advertising media, having your own website is inexpensive.
Instead of leaving it to others to spread information about your own company with other advertising media, you can do it all yourself with your website. You yourself determine the content on the website and what information about the company may be published. Customers or interested parties do not only want to use your website to inform themselves, but also to get in contact with you.
A website increases turnover
There is constant competition within the companies. Most of their competitors will already be active on the Internet. Search Google for five of your competitors. Can you find something about them on the Internet? To keep up with them, you should definitely get your own website. If you find only unfavourable, little or bad information about your competitors, you should take this chance and do better. Even if you don't find anything about your competitors, you should take the chance and do it better. Make sure that people choose your company. The goal of any business is to make money. With the internet you can increase your turnover. You can reach new customers with your website that you would never have reached offline, because it is not only regionally available. You can also offer your services on Online portals and earn extra money. But you can also offer your products for sale on large shopping portals such as Amazon or eBay or in your own online shop and thus increase your sales in the long term.
Which contents belong on the website?
The information you offer should of course be true. You can put information about your company, your services, your products, but also, for example, your social commitment on your website and thus make a good impression on your potential customers. The more information you offer, the more comprehensively your customers can inform themselves about your company and especially about your products.
On the website, you should of course indicate which services and products you sell. These should be described in detail. What do others think about your company, your product range and your customer service? What is the history of your company, with what intentions was it founded? Who is part of the team? What contact persons are there?
Often photos of the team are put on the website, which helps you build trust and sympathy with the customer. Do you have something planned for the future? Will there be new products or other changes soon? Which locations and branches do you have? How can you best reach them? What is the fastest way to contact you?
A map showing your location is handy here. The indication of address, E-mail Address and telephone number should always be available for easy contact and should be mandatory by law.
Because especially nowadays, the telephone is not the only popular way to make contact. With an e-mail address, customers can contact us at any time, day or night. But nobody expects that 
You also answer day and night. It is important to the customer that they can present their request when they like it.
A contact form on your website is therefore extremely important.
If you offer information about your products and services, you do not have to be brief, quite the contrary. For example, the more detailed the products are explained and described, the more useful it is for customers. If you offer newsletters, you can regularly inform your new and existing customers about special offers, products, promotions and much more. Contents should be search engine optimized, so that they can be found better in Search engines can be found and reach exactly your target group.
Conclusion
Every company should have its own website. You will gain new customers and can target your potential customers. Customers can get detailed information about your company and be convinced of you and your company before they contact you personally. They can also get in touch with you quickly and easily. There is no better place than the Internet to present your company. There is no faster way to provide your customers with up-to-date information.
