Podcasting is becoming more widespread these days. A Podcast can be a good addition to a blog, a YouTube channel or an independent project.
Important building blocks of a successful Poscast:
A key issue
The podcast should be about a certain specific topic. For example, the podcast may be dedicated to web hosting. Analyze the audio in this niche and think about how you could differ.
A key theme for each episode
Specify a separate keyword for each episode. For the Web hosting themeit can be, for example: the first episode - meaning; the second episode - functioning; the third episode - types; the fourth episode - differences etc. This makes targeting much easier.
An attractive cover
Work hard on the podcast cover. Just like a picture on a disc package, it should be eye-catching and attract attention and interest in the content.
Have a few more episodes ready
Before starting the podcast, record at least 5 chapters that you can upload during a short period of time. It will increase the reach. This will convince the major platforms such as iTunes that you will quickly get the interest of the listeners and that your podcasts will be subscribed and downloaded.
Recording
- The audience is used to high sound standards, like in a radio show or radio play. Make sure you have high quality recording equipment.
- Record podcasts in the right place:
- isolated from extraneous noises;
- where your voice gets the best possible sound.
Important: The sound quality should be very high.
- You can also create "sound clothing" from music and a few words for your podcast that will announce the podcast at the beginning and end of each episode. This "sound signature" becomes a link between different episodes of a podcast.
- If several people are participating in the podcast, create a musical jingle between the statements so that the listener could better perceive the transition from one speaker to another.
A few notes can be used to highlight some parts of the podcast.
Content
Even the content of the podcast is very important. Create the content that your audience will enjoy listening to. Let the excitement last until the end. That way you can keep your audience on their toes and keep them interested. Most importantly, make sure the content is entertaining, interesting and informative.
Come up with a problem the target group is confronted with and offer a helpful solution.
Don't forget to get your audience to take action at the end of the podcast: subscribe to your podcast, share the content, your website Create a publishing plan to keep a theme plan available for a longer period of time.
Editing
Before you share a podcast, carefully edit the audio file.
- Get rid of any background noise.
- Cut out unnecessary parts from the file.
- Remove all unnecessary and additional parts, keep only the core of the message you want to communicate to the audience.
- Pay attention to the breaks. A short pause after a phrase emphasizes its importance.
- Keep busy with the title for each episode. The title should stand out.
- To get maximum impact from a podcast, optimize the title and description with appropriate keywords that clearly describe the content of each broadcast.
- Place all links in the podcast description that are mentioned in the content.
Choice of music
The issue of legalizing music for podcasts is so important that a specific term has been introduced, namely Pod safe. The Podsafe is a musical work that is licensed for the podcast.
Only use music in your podcast that you are authorized to use. GEMA and SUISA are at your disposal for this purpose. If you have downloaded an audio file in a rare format, you can convert it using special programs. It is recommended to use Freemake Audio Converterbecause it is understandable and user-friendly. With the freeware you can use FLAC-, OGG-,Save WAV and other files in a common format. It is better to choose the MP3 format as it is compatible with many devices. This will save you a lot of time and effort.
Publication
- Once you have edited the file for the podcast, made the good title and professional description, publish it on various platforms: SoundCloud, iTunes, YouTube.
- Contact the people you mention in the episodes. This will help drive the podcast forward.
- Publish a complete transcription on your website or your blog. This way you can reach those who prefer to read rather than listen.
Driving forward
Tell potential listeners about your podcast on social networks, by email, etc. When you start a podcast, it is important to show the platform that many people listen to the podcast and subscribe to it. Therefore you can even respond to an advertising campaign on Facebook or Google to push the first podcasts and increase their reach.
Conclusion
Nowadays the popularity of podcasting is increasing. Start a podcast with these simple tips and do your best to make your podcast exciting, interesting and informative for your audience.
