Just a few years ago, creating your own product was a great challenge. Time and money had to be invested to first create a prototype that could eventually go into series production. What sounds like a short process often took years and was associated with many obstacles. Anyone who wants to create a physical product still has to overcome these hurdles today.
However, there is also another possibility to create your own product. A digital product is not only much faster to create, but the creation is also much less complicated, because you already have (almost) all the tools you need.
Anyone can create a digital product
If you have always dreamed of writing your own novel or non-fiction book or taking up a meditation course, now is the right time. Because with relatively little equipment and your computer, you can create your own digital product and record it in Internet drive away.
If you wanted to write your own book a few years ago, you did so on your computer, of course. However, you then had to find a publisher who was willing to invest in your work and to produce and promote it. Thanks to the possibility of writing your own digital goods today offer you platforms like iTunes, Amazon and Co. the possibility to circumvent this problem and publish your product independently.
There are no limits to your imagination when creating your own digital product. For example, some mothers who want to earn a few extra euros in addition to looking after their children sell graphic sets or self-created fonts for the computer. Others sell meditation courses (audio books) or even video courses. You can produce almost all information products relatively easily on your home PC.
Persistence is required
As simple as it sounds, the decision to produce a digital product is quickly made. However, the creation itself can take some time, especially if you do this in addition to your actual job and can only work on your product in your free time or at weekends.
Unfortunately, one gets very quickly into the "Verschieberities" - a well-known problem. If you don't have to do something and nobody is behind it and controls it, you can easily postpone it until tomorrow. Of course, the desire to continue writing a book or recording videos after a hard day's work remains within limits.
Your stamina is needed here.
You should be aware in advance that it will not be easy to create such a product - no matter what it looks like. You will have to overcome many hurdles and, if necessary, get help to finish your product.
But the nice thing about a digital product is that you only have to create it once and you can benefit from it for a long time, if not forever.
Make yourself a plan
In order to successfully create a digital product, you should make a detailed plan right from the start. Look at "the big picture" (i.e. your project) and break it down into small steps. Sort them and break them down again into small steps. It is much easier to create a manuscript for a video in one evening than to record a video, upload it, optimize it and promote it. In our example this would be the work for five evenings. So you might reach your goal more slowly - but steadily.
Of course, there is nothing to be said against investing an extra hour or two in an evening or working on the creation of your digital product at the weekend. The important thing is that you make a plan and break it down into small steps. That way it no longer seems impossible to achieve the big goal. After all, you only have to take one step at a time and you will reach your goal.
Planning is the first and perhaps most important step on the way to your own digital product. Because well planned is already half done. Only those who know exactly what they have to do and when to do it in order to reach their goal will achieve it.
Conclusion
The way to your own product is rocky and not "just once" to manage. In fact, it can take weeks or even months to reach its destination. It does not matter whether you want to develop a physical or digital product (i.e. an information product). The hurdles are just different. For example, developing a physical product costs a lot more money. With a digital product, you may have to learn one or two skills to create your product.
In both cases, however, this is absolutely feasible. If you plan well, you too will soon be able to distribute your digital information product over the Internet.
