Breadcrumbs are a yoast SEO plugin.
If you translate this term into German you get the term "Brotkrümel". Of course this has nothing to do with food. The plugin shows you on which page or area of the website a visitor is currently on. This is called Breadcrumbs Navigation, which is very important in the context of search engine optimization.
Breadcrumb navigation not only contributes to the website an additional navigation can be missed. The Breadcrumbs navigation also ensures that search engines that have such a plugin will rate this website better. The Breadcrumbs navigation is therefore also a good means to bring websites in the ranking to a better position. Because thanks to the Breadcrumbs navigation, the website is automatically considered more user-friendly.
Breadcrumbs can also be displayed schematically in the search engine results. This offers a certain added value to a user who is just starting his search. You can change the breadcrumbs navigation with Yoast SEO not only activate, but also customize. In relation to the breadcrumb, one also speaks of a so-called secondary navigation within the website. By the way, Google had started to display the breadcrumbs below the results before the URL in the 2nd quarter of 2010. Meanwhile, the use of breadcrumbs navigation has become very important. Like optimizing the RSS feed, breadcrumbs navigation is one of the most important SEO measures today.
Embed breadcrumb navigation from Yoast SEO into WordPress
Even before you activate the breadcrumb function of Yoast SEO, you should check whether the used WordPress Theme also includes a breadcrumb navigation. If this is not the case, then you need to include the Yoast SEO breadcrumb navigation in the theme first. And this is done by including "single.php" and "page.php" in the file. It is also possible to include it in the "header.php" file. These files can be found in the theme directory of the WordPress theme.
Customize and highlight breadcrumbs
At Yoast SEO the administration of the breadcrumbs navigation is located under the menu item "Advanced". There you will find a tab called "Breadcrumbs". Here you can activate the breadcrumb function! Over this tab there is also the possibility to define the separators between the breadcrumbs. It is up to you which special characters you use for this. You should take care, however, that you do not impair the readability of the navigation. You can also determine the anchor test in this tab. How you name the anchor text is up to you.
For example, you can call the anchor text "Start", "Main Page" or even "Home". Finally, in the section: "Prefix for the breadcrumb path" you set what the prefix of the breadcrumbs should be. For example, you can use words or even whole sentences here, such as "Now" or also "You are here" or "You are reading currently" and of course you may also write "Duzen" and "Du liest aktuell" to your users on the website. The corresponding prefix is then inserted before the last breadcrumb in the breadcrumb navigation. You can of course also completely do without this section. This also applies to the entry in the section "Prefix for archive breadcrumb".
This section can also be deactivated in principle. However, you should not ignore the section in which a breadcrump can be set for error page 404 (stands for "Page not found"). Yoast SEO also allows you to name this breadcrumb as you like. If you want breadcrumps to be highlighted, you can also do this under Yoast SEO. If you activate this option, the user will be able to see on your website on which page the Breadcrump Navigation he is right now. The last navigation point is shown in bold.
This also makes it very clear to search engines that these keywords are very relevant to the content of the website or the content of the article. But to make sure that the last menu item of the breadcrumb navigation is really bold, you have to activate the option "Highlight the last page". In order to save all settings, you must click on "Apply changes". Only by this option all before entered breadcrumbs are also taken over.
Optimize RSS Feeds
Like the breadcrumb function, optimizing the RSS feeds is very important. In the Yoast SEO menu it is possible to RSS feeds in the last tab. The matching backlink is included in the delivery. Because RSS feeds are often used to publish content from other websites. You can select different variables in the Yoast SEO menu, like
%%AUTHORLINK%%
%%POST LINK%%
%%BLOGLINK%%
%%BLOGDESCLINK%%
When you click on "Apply changes", these settings are saved.
