Every business owner is looking for effective but inexpensive advertising. Because the advertising for the own Shop often costs either a lot of time or money - in the worst case even both.
Therefore the question often arises for entrepreneurs as to whether they can also advertise more cheaply or better still free of charge via the social media.
The good answer is yes, that's no problem. But it takes time. For example, who decides in Facebook groups actively, does not have to pay money for it. However, he can not avoid investing time.
What are Facebook Groups?
On Facebook, but also on Google+, Xing or LinkedIn, there are virtual groups on every conceivable topic, in which people come together to exchange views on a particular topic. The groups can be created by any member on Facebook. Once a Facebook member has created a group, he or she is the administrator of the group and can invite other members to join it.
Some groups have a few thousand members, while others have only a few participants.
Now, if an entrepreneur wants to promote his business online, it's a good idea to search Facebook for groups that match his business - and join them.
How do you advertise in Facebook groups?
It is a good idea to choose only one or two groups to participate in at first. Before you start posting in the selected group, you should first read the group rules. Many admins do not allow you to advertise your business in the groups. And honestly - actually this is annoying, isn't it? After all, there is enough advertising everywhere. So who else wants to be bombarded with advertising in a closed group on Facebook?
But you can also use Facebook groups better for advertising - indirectly. The secret is: take part in the action. Comment several times a day or help with problems. Just become indispensable. The more you speak up and help, the more kudos other group members will give you - and click on your name. Those who do will be able to view your profile. And your profile should be linked to your website or at least be linked to your Facebook Fanpage.
Although this may seem like a detour at first, it works perfectly. If you think the sentry is not seen, you are wrong. Because the other group members like to know who they are dealing with. And that's why you will be looking at your Facebook profile.
You can also leave posts about your business on your personal Facebook page (your Facebook profile). There you can post whatever you want. No one can tell you what to post there - whether you're posting your latest offers, products or anything else that fits your business. Anything is possible. And everything is seen by the people who come from the group and view your profile.
How many Facebook groups should I post to?
Of course you can join as many Facebook groups as you like. However, it is clear that Facebook groups are only lucrative if you participate. Just joining as many groups as possible makes little sense. Ultimately, this only confuses you and can lead to you being completely overwhelmed. After all, all posts from the respective group appear on their own timeline. If you are in too many groups, this inevitably leads to the fact that you can't see the forest for the trees anymore and you give up posting anything at all, overwhelmed. For this reason it is recommended to join only selected groups. After all, it is not the quantity but the activity in the Facebook group that brings the desired visitors and thus customers.
Spam is not a solution either. If you finish an advertisement and post it to as many groups as possible, you will either be removed from the group immediately or you will reap the fury of the other group members - who wants to see the same advertisement over and over again. After all, the other members are often in more than one group.
Therefore: Choose your Facebook groups carefully and try to get in touch with the other members and build a relationship with them.
Conclusion
Properly used, Facebook groups can be very effective. After all, you are directly connected to your target group there. If you're someone who helps with PC problems, for example, you're in good hands in a Mac or Windows Facebook group. If you're available to help with problems, people will come back to you when they need someone to service their computer. After all, they've already built trust with you - and selling starts with building trust.
