Google Adsense Error: Valuable inventory

Have you ever bought a website or wanted to move it and monetize it with Google Adsense advertising? Then there are a lot of problems with the authorization of the website which are often acknowledged with error messages.

New error messages for Adsense

Have you created a new Adsense account and added the website? Great, then you have received a new Adsense Code and added it to the appropriate pages.

Google then checks your page in the background and usually activates it for monetization.

Recently, however, many pages are rejected with the following message:

Valuable inventory: Under construction

With new sites, you might think that no content has been found yet, or the site is simply not suitable for monetization. But if a site has been running Adsense ads for years, the message is confusing.

The following problems could exist. Just have a closer look at your page before you start a new check at google. The 2nd check usually takes 2-3 days.

Problem:

Adsense, the Analytics Code from the old owner, or the old ID is still present in the website.

Solution:

Call a few of your pages and look in the source code to see if there is code from google. Make sure that it is the same code that you have received from Adsense. If you have plugins e.g. for WordPress used, the ID must also be adjusted there. Clears the cache of the website in the CMS.

Problem:

Website not accessible via IPV6. Default page is loaded.

Solution:

It's not immediately apparent. If you have entered an IPV6 address in the DNS, or Cloudflare is used, then the website is preferably called with ipv6. If no configuration for ipv6 is available on the server, the website will not be called. An error message will appear or a server default page will be displayed. Please configure ipv6 in the DNS and on the server correctly, then google can call the page without problems.

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Example of an IP configuration for Plesk. Shown are IPv4 and IPv6 at the top of the image

When you have completed these points, you can arrange for a new test to be performed. Often it helps to simply check a new subdomain like www. to get a faster check.

If everything fits google will contact you by email with a confirmation like this:

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Confirmation from Google that the website has been approved for ad delivery.

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