Google Analytics plays an increasingly important role in marketing and serves as a helpful support for you to get an overview of the traffic and the acceptance of your homepage ...to provide. It doesn't matter whether you have website created by a specialist or have opted for a homepage construction kit. Google Analytics can be integrated into any website and serves as a helpful tool with which you can control the performance of your presence on the Internet and increase success through knowledge of the activities.
Google Analytics brings many advantages
Information about your target group is an important part of success and helps to optimize the website according to the target group requirements and to identify possible weak points. Here Google Analytics is the chance to get an overview without prior knowledge in dealing with analysis software and to find out, for example, how many visitors browse your offers daily. Furthermore, you get an overview of your links, in which you can call up directly via the statistics of the analysis, over which link a customer has found the way to you. You learn which Keywords search and which content exactly came into the focus of the visitors. Information about the country of origin of your customers and many other helpful details are also visible in the statistics of Google Analytics and are made available to you in a well-structured overview. An enormous advantage is the simple integration of the tool, for which you do not have to purchase external software and integrate it into the website in a time-consuming process. You can use the tool according to your own ideas for the entire homepage, as well as for individual pages or individual offers and thus determine yourself in which area you want to receive information about the target group and make an evaluation of the performance and traffic.
Distinguishing customers from visitors
Not every visitor to your website is automatically a customer and decides to order a service or purchase a product. The sole overview of traffic does not therefore bring any concrete advantages, as you can call up the daily or weekly and monthly number of visitors to the website, but you cannot see any concrete details about their purchasing behaviour. Here Google Analytics works differently from many external tools and can be configured in many ways exactly the way you want the analysis to work and the data you want to see. For example, you can find out how long a visitor stays on the website and in which areas he has looked around. By including the sub-pages you can use the analysis in a very broad way and even find out how many customers make a contact request or order in your shop per day. The definition of goals is one of the most frequently used features in Google Analytics, as this option provides you with very clear structures regarding the number of your customers and prospects, as well as pure traffic without any action on the part of the website visitor. The installation of the tool does not require any programming knowledge and can be carried out even by laymen without any errors and within a short time.
Conclusion: Monitoring is one of the most important factors of your success and serves as a measure to check the performance of your website. You have used various SEO measures and presented them successfully in marketing. But without a concrete knowledge about success you are not only wasting valuable resources, but also a lot of money and a lot of your valuable time. Google Analytics is a functional, versatile configurable and practical solution for you as an entrepreneur. You want to be informed about the awareness and acceptance of your website and want to retrieve plausible and well structured analyses at regular intervals. Due to its simple operation, Google Analytics is suitable for monitoring even without previous knowledge.
