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With.dem Term homepage the start page of a website is called. This start page serves primarily as landing pageon the Visitors for example via a search engine ...to get there. Each homepage can be reached via a unique URL address (example: www.beispiel.de). The homepage can be reached without any additional information, for example www.beispiel.de/start. For all others Pages of a website, additional information is required (for example www.beispiel.de/GENERAL TERMS AND CONDITIONS). In everyday language the term homepage is wrongly equated with the terms website, internet page or even online presence and internet presence. Strictly speaking, however, a website consists of several sub-pages, one of which is the homepage. On a homepage you can find first information about the site operator (company or private person), links to further sub-pages and often also current news or references. A menu takes visitors from the homepage to other subpages of the website, for example to the Blogthe terms and conditions, or the Imprint. There visitors can find out more details or, in case of a online shops provide an overview of the assortment offered.

The history of the homepage

Especially for the younger generation it seems that the Internet always been there. In fact, the Internet as we know it today came into being only relatively recently. The first homepage was developed in 1990 at the European Organization for Nuclear Research (CERN) in Geneva, Switzerland. The technology was invented by the scientist Tim Berners-Lee as early as 1989. The first homepage went online in 1990, but the operation was stopped in 1991. At that time, the Internet was not yet accessible to the public at all, it was only released to the public in 1993. Who know would like to see what a homepage from the early days of the Internet looks like, can be found at the URL http://info.cern.ch/hypertext/WWW/TheProject.html to the original. In 2013, on the occasion of the 20th anniversary of the Internet, the homepage was brought back online by the CERN research centre. At that time, a white background with black writing and blue links were modern. Photos did not exist on the first homepage.

Text as a decisive element of every homepage

Anyone who surfs to a new page, examines the homepage closely. pictures and photos play a certain role, but the text is decisive in several ways. On the one hand, the text on the landing page provides the visitor with initial information about the website operator or company. This is not only about what's going on, but also about the seriousness of the company. If there are several obvious Error in the text, this does not exactly testify to quality and the visitor might click away. On the other hand, the text on the homepage is also essential for the search engines. For most companies and website operators, a good ranking (to appear as high up as possible in the search results and thus to have a good findability by search engines) is of great importance. Because much Traffic usually also leads to a lot of profit. For a homepage to appear high up in the search engine ranking, there should be an adequate amount of keywords with a high search volume in the text. From the visitors' point of view, a homepage should not only be textually appealing, but also clearly arranged and easy to use. Elaborate graphics or even music are nice gimmicks, but for most internet users such things are associated with long loading times. Therefore it is better to avoid them when designing a homepage.

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