moe-domain

The domain .moe is used to promote products or services related to deep affection for characters from various media (e.g. manga or anime).

Moe is a colloquial term from the Japanese language, used primarily by manga and anime enthusiasts. The word was invented in Japan in the late 1980s and early 1990s, although the exact origin is unknown. Fans of manga, anime or other media are therefore the target audience for this domain.

Moe is the deep love and affection for figures and characters in manga, video games, anime, or other media. These characters are referred to as moe characters. An important characteristic of the emotion felt is that despite deep affection, no real relationship can develop with the character in question. Sexual arousal can also sometimes be part of the feeling for the character. This feeling is especially felt for characters who are perceived as cute and sweet. Most often, the term is used in manga for a male target audience.

The domain .moe can be used to promote products and services with such characters. The corresponding products can be, for example, books, magazines, videos or games. However, the domain was only introduced in 2013. In Japan, the market for such products has been growing steadily in recent years, so it has now become a small industry. The term is often used in the Japanese media and there are now also competitions for the products, for example organized by the "Japanese game rating boards".