Yoast Seo extension

The Yoast SEO extension is not only very convenient, but also uncomplicated to install and use. After downloading the plug-in, you need to go directly to the tab "Company information", after clicking on "General" in the SEO menu.

Checkboxes in the Yoast Seo extension

Now the name of the company is registered, taking into account that the location should be integrated if it is decisive for the company. Regarding the company logo, the file format should not be too small, the same applies to the image URL for the Social Media Tabs. Once the links for the search engine services have been clicked and registered free of charge, the user accounts are set up and the respective IDs are entered in the appropriate fields. Under the tab "Security" it is recommended to check the checkbox, then the editorial work will be done by different persons and if it is not desired that authors receive administrative rights regarding their own contributions. If the checkbox is not marked, authors are able to exclude individual contributions from search engine indexing or can arrange for forwarding. If the checkbox in the tab "General" is marked, the double output of the page name in the SEO title is corrected, which is a not unknown problem. If the mouse pointer is moved over the title of the page in the browser tab, the generated title of the page is displayed after a few moments. If this problem occurs, the checkbox should be checked.

Individual settings

In the tab of the "Title and Meta" settings you can design the snippet, which is the search result that will appear in the search engines' results on the home page for the website. You should make sure that the title of the main page (in the menu under "Settings", "General") that is inserted is always placed at the end of the respective SEO title template. If no individual SEO titles and meta descriptions are inserted into the SEO Fields is entered, automatic templates are used for this by default. It is worth writing unique meta-descriptions for each post and each page, otherwise only a small excerpt of the content text of the respective page or post will automatically appear in the search result snippet. Under the categories Metarobots and in the Metabox you can make further, individual settings regarding the date display or hiding. The keywords should be configured in such a way that they are not indexed by the search engines, as this prevents sanctions due to duplicated content.

social media

When it comes to filling out the Yoast Social settings, the search engines assist in recognizing the networking with the social networks. The page content is formatted by these settings to show well in the search engines and social platforms. In this, the Yoast plug-in serves Google+ meta data, Facebook Open Graph and Twitter Cards.

Files

If an image, PDF or other file is saved in WordPress the file will be saved in the WordPress media library and thus included in the search function. If this checkbox is selected, visitors who find the file URL will automatically be redirected to the corresponding original post or page. Stop words that cause very long permalinks can also be removed using the checkbox. The file editor offers the possibility to configure .htaccess and robots.txt.

seoImport and export function

SEO titles and meta-descriptions are considered to be the flagship of the website, as they are the first thing that visitors see in search results. For this reason it is more than advisable to maintain these titles carefully and well and to include the main keyword of the page or post in the description. Mass editing makes it possible to view and edit the SEO titles and meta-descriptions of all pages and posts on the website at the same time. It is possible to export the import-export module of the individual Yoast SEO settings, for example as a backup or import.

Extensions

The category "Extensions" provides an overview of all available SEO extensions. These are premium plugins with costs, which fulfill special SEO requirements. Yoast Premium offers numerous extra features as well as premium support, Local SEO enables an improved ranking in Googlemaps and locally,
With Video SEO, videos can be optimized to be displayed in the search results and generate more clicks, News SEO is suitable for all users who are listed on Google News and want to increase traffic from there using Google News optimization.

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