The Content Management System WordPress has its origin as a blog system. Nevertheless, it can also be used as a professional corporate website and has many advantages. Of course, the type of website and for what purpose this is used an elementary role. Before using WordPress - whether with or without Agency - you should therefore deal with some essential questions.
WordPress for the professional web presence
If you want to create your own website, your motivation is crucial (example: improved usability). In addition, define the target group you want to address with your web presence and the objectives you are pursuing with the relaunch (example: increased sales). WordPress offers you a number of professional functions for a website, which allow you full flexibility.
WordPress is a database-based web content management system, which can be accessed via browser, independent of the platform. It allows the creation and management of dynamic and static content and supports role-based workflows. The content management system can be further optimized for the respective purpose by means of plug-ins. The number of available plug-ins is growing steadily and already stands at around 40,000 different plug-ins. With their help, even complex requirements can be implemented. If the regular CMS features do not seem sufficient to you, you have the possibility to extend them with plug-ins at any time.
Use WordPress without an agency
The main point in which WordPress encourages to run the website without the support of a professional agency is the user-friendliness. The content management system allows a very easy administration and therefore requires no or only few programming skills. A certain amount of HTML knowledge is of course essential. A decision factor is above all the question of costs. For the assignment of a professional agency a partly high budget is necessary, because there are not only several employees dealing with your website, but also the additional costs arising from it have to be covered. A conceivable alternative to full-service agencies in this sense would also be the cooperation with freelancers. This is suitable for small and medium-sized companies, for example.
WordPress with the support of an agency
The support of an agency can be worthwhile, for example, if the future and regular use of plug-ins is planned. This makes the creation as well as the continuous maintenance of the website a complex and sometimes time-consuming matter, which requires appropriate programming skills. If you lack the appropriate know-how or the time frame, you should invest in an agency. This agency will create and manage your website according to your individual guidelines. Basically, the more extensive the creation and operation of a website is and the larger your company is, the more you should rely on the support of an agency. The professionals working here take care of search engine optimization, process support, security and much more. According to this, a broad expertise is available. Many of them have specialized in WordPress and are therefore a qualified partner. Another advantage is the availability. If unforeseen problems occur with the website or WordPress, agencies usually have the necessary flexibility to react immediately. Due to the full-service orientation, you receive comprehensive services from one source.
Conclusion: The decision to call in an agency for the use of WordPress for your own website should depend on your individual requirements for the content management system. The cost factor should be weighed up in relation to this.
