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Number three: Develop new markets and contacts
A website can be used to attract new business customers. The turnover in online trade is more than 40 billion euros - and rising. Reason enough to gain new business fields and customers. Many target groups, especially those that are geographically far away, can never be reached offline. They only become aware of a new company via a website. With an e-mail address, contact with customers can be maintained day and night. No one expects to hear back on a Saturday or Sunday, however, customers are happy to voice their concerns at any time, at least via email. With social networks like Facebook, Twitter and LinkedIn, a completely new way of communication is opened. The social networks allow you to build a modern and professional image in public - for free! In online support forums, users can communicate with your company and with each other. This creates a fan community that feels emotionally connected to your company. With Facebook pages or in online forums it cannot be avoided that you have to deal with dissatisfied customers. However, these should not be seen as a negative influence, but as an opportunity. Through factual answers and possible, smaller donations, customers can easily be put in a positive mood. Such conversations are followed by a variety of business customers who will be impressed by your professional handling. If you come across as service-oriented and empathetic and can additionally handle criticism, you can benefit from satisfied business customers and numerous prospects. They have read how you interact with your customers and will appreciate your helpfulness. This gives you plus points - both with existing business customers and with those who could become business customers. The Internet or your own homepage is a place where the motto is: "Do good and communicate it". With a website you have the opportunity to open up completely new markets. Many target groups and buyer groups you could not reach offline so far. With a website you can now address these customers in a targeted manner. The Internet offers the advantage that targeted advertising can be placed. In conventional advertising media such as newspapers, the circle of people is on the one hand limited and on the other hand focused on the general population. On the Internet, you can specifically recruit business customers from your industry, to whom your company is made palatable in advertisements. The costs are relatively small and stand in no relation to the immense benefit. In addition, you should seo optimize your homepage and attract new business customers through the search results on Google.
Number four: Use current information
Remember that a homepage is essential for the presentation of your company on the Internet. Make sure that the homepage matches the serious reputation of your company. Who wants to buy "bumblingly advertised" services or products? Appear in the virtual world just as you do in reality: professionally and competently! But it is also important that you present yourself in social networks. With competitions and interesting articles you can motivate users to liken, share and share your homepage. Your website will then spread free of charge to thousands of potential business customers. If you want to inform your business customers about news, no medium is better suited for this than the Internet. Daily newspapers and information brochures hardly reach your business customers and are also limited in time. You can publish new information on the Internet in seconds or send it directly to your business customers. In addition to your homepage, e-mail distribution lists in which you include your business customers are suitable for this. Information e-mails, which are sent every two to three weeks, are received with interest by business customers. You should take advantage of the opportunity to publish current information quickly online - your business customers will love it!
Number five: Cost-effective establishment
Setting up a website is quite simple. Complete packages from web hosts can be used for this purpose. Basically, all you need is a domain, a web server or a web server. Webspace and an e-mail address are required. All the required elements can be ordered from a web host and set up automatically. Setting up a website is relatively simple and can be done without any special prior knowledge. A website only becomes expensive when an own server is needed due to a daily visitor volume of several thousand visitors. A customer hotline is initially considered cost-intensive. On closer examination, these costs are put into perspective: the customer hotline is used to acquire new business customers and to clarify basic questions. The bottom line is that the entire website should be considered a cost-effective investment that will more than pay for itself down the road. If you want to send your business customers manuals for your products, you can easily upload them via the Internet and save on printing costs. In addition, you can constantly update manuals and information so that your customers are always well informed via your website. If business customers buy most of your products locally, you can present your products on the Internet and set up an online shop. Through this, you can promote your products in a tasty way and at the same time save some of your store space. When establishing a website, it is of tremendous importance that every department from the employee to the boss is showcased. As a customer-focused company, you should make sure that the company philosophy is followed by every employee in your corporation. It looks untrustworthy if you portray your company as customer friendly, but the support staff on the phone acts unprofessional or even unfriendly. Make sure that you train your staff accordingly so that a coherent overall image is created that is shared by your entire workforce. A corporate philosophy or the creation of a positive corporate image is more than just an advertising campaign: behind it is a life principle that must be proven again and again in everyday life.
You do not have a website yet? Then you should consider setting up your own Internet presence!
